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Telepresence enhances performance whether market booms or busts

July 11, 2011 at 8:54 am PST

According to a recent article in ARN, economic resurgence following the recent global financial crisis has opened wide the Australian telepresence market. Already a telepresence pioneer in terms of education, the Australian telepresence market is now also taking off in government, banking and financial services, utilities and mining, health care, and professional services, the article said.

The story focused on a study by Frost & Sullivan analysts who looked at trends in the videoconferencing market, which includes telepresence. They found revenues increased by 33 percent in 2010 and predicted the Aussie videoconferencing market would more than triple by 2017.

While we are excited about the increasing economic confidence and concurrent eagerness to adopt telepresence, it’s worth noting that telepresence technology can also act as an austerity measure. Take the U.S. General Services Administration (GSA), which recently began installing telepresence in 15 sites around the country. GSA wants to increase telepresence use as a cost-cutting measure, in response to budget cuts, according to Fierce Government IT. The telepresence centers will enable more teleworking and lessen the need for expensive business travel.

The fact that governments, businesses, manufacturers, schools, and health care networks all seek to adopt telepresence technology—some as an upgrade, others as a money-saver—demonstrates the versatility of the technology. Telepresence crosses economic lines, meets multiple needs, and makes communication more efficient and convenient. It’s exciting to be part of the revolution! Do you agree?

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