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Cisco’s 8 New Year’s Resolution for Partners

Happy 2012, partners! Inspired by Channel Maven’s lively list of resolutions, I began to pontificate on Cisco’s new year’s resolutions for partners this year.

1. First and foremost: profitability.

C’mon, who doesn’t want more profits in 2012? Services now represent 40-50% of Cisco channel partners business, up from 20% five years ago. Our recently created Services Rules of Engagement offers partners a definitive roadmap on how to engage with Cisco Services and maximize your Cisco services investment.

Plus profitability programs like Cisco’s Value Incentive Program (VIP) ensure that you’re rewarded for focusing your practice on Cisco’s architectures. Stay tuned for new signup periods.

Check out the full list of incentives on Partner Central.

2. Helping partners help customers become one with the cloud.

To help ensure partners have a successful Year of the Cloud, Cisco’s Cloud Partner program (with three tracks) will help you prepare for growth in cloud adoption. Combine that with CloudVerse to help you build public, private, and hybrid clouds for customers and you’ve got a winning combo. You can’t lose with the intelligence of the network, the power of the data center, and the flexibility of cloud applications.

3. Work less! Programs and services to make your job easier. Read More »

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Happy Holidays: The Best of 2011 in One Blog Post

As 2011 comes to a close and 2012 begins, we continue our commitment to partners: to your profitability, to building the best partner programs, and ensuring that Cisco remains at the forefront of technical innovation.

What happened this year? Glad you asked! Watch this one-minute video recap of 2011.

Keep reading for event highlights, news links, replays of broadcasts, and notable quotes from this year. Plus, share your holiday traditions with us!
Read More »

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The Idea That Changed the World

Once in awhile, an idea comes along that changes everything.

Well, this isn’t one of those ideas. But after 25 episodes of Partner Update, perseverance has to count for something.

The goal of Partner Update was simple: create a short, five-minute newscast that would get partners up to speed on the latest Cisco headlines. While our first go at it was nearly unwatchable, the newscast has grown and evolved and now features a varied medley of news, partner interviews, highlights, and updates.

Of course, Partner Update isn’t just for our partners, it’s about our partners. During our 25 episode stint, we’ve highlighted dozens of extraordinary Cisco partner achievements, from new data centers, to social media campaigns, to cool gadgets and products. We’ve even featured your tweets, videos, and Facebook posts.

Here’s a short trip down Partner Update memory lane featuring partner interviews, bloopers, highlights, and behind-the-scenes footage.

Did you miss an episode or want to suggest something for us to cover? Read More »

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Cisco Channels Chief Shares Top-of-Mind and a Math Lesson

We’ve just formally kicked off our new fiscal year and, last week, we completed our annual global sales meeting where John Chambers, Rob Lloyd, and the Cisco leadership team charged up our sales organization around the Next Cisco.

So what does the Next Cisco mean to our partners?

One message that I want you to hear loud and clear is that partners are, and will continue to be, an integral part of our strategy.

Here in the United States, many kids are beginning a new school year, so I thought I a quick math lesson would help me illustrate the value partners bring and what’s happening here at Cisco.

Watch this short video for my math lesson to help you better understand what’s changing, what’s not, and how Cisco, along with our partners, adds up to success.

Keep reading for more details on my math lesson. Read More »

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Broadcast Recap: How to Thrive with Cisco Architectures

With architectures being all the buzz, we held an informative Channels Chat live broadcast “How to Thrive with Cisco Architectures” to learn how partners can win big with Cisco’s architectures.

Fellow blogger Alex Krasne hosted and moderated the session which featured a lively, informative discussion among guests Andres Sintes, Global Director of Cisco’s Worldwide Learning Partner Channel; and Cisco Learning Partners George Churchwell, CEO of Tech2000 and Pat Bodin, CEO of Firefly.

Andres, George, and Pat discussed how partners can take advantage of Cisco’s architecture-based solutions. Then our guests shared tips on how partners can maximize the Return on Investment (ROI) of their architectural deployments by leveraging authorized Cisco training from Cisco Learning Partners. Lastly, they rounded out the broadcast by answering audience questions.

Missed the broadcast? Watch the replay below.

Keep reading for a full text summary with timestamps identifying the key tips shared during the broadcast and links to important resources and info. Read More »

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