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Use SDN Strategically – and NOT as a “Band Aid”

hammer nut

The other week I attended the “Software Defined Networking 2013” conference in London.  This is a UK-based event for the discussion of SDN, OpenFlow and Network Virtualisation Solutions from a strategic perspective.  There were quite a few interesting perspective s I picked up at this conference.  In particular, the conference for me reinforced the potential of SDN – but if you apply it to the wrong problem, you may not get the return you hope for!

Top of mind for me, then, coming out of this conference was a demo of “What SDN Can Do For You” from one of our competitors.  At best, the phrase “using a sledge hammer to crack a nut” comes to mind.

The demo came from our friends in Palo Alto, who once (boldly but incorrectly!) predicted  that “Cisco UCS would be dead a year after launch”. They gave a SDN-focused demo that, when I “peeled back the onion”, didn’t demonstrate a compelling SDN use case.  Rather, it convinced me that if you have this particular problem as illustrated in their demo, you don’t need SDN: you need a new vendor!

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SDN Reflections on the London Gartner Data Center Conference – Part 2

The London Eye

The London Eye

Last week I started my SDN reflections on the London Gartner Data Center Conference, and I found I had quite a lot to discuss.

Last week I covered:

  • Do we need SDN?
  • SDN and the Gartner Hype Cycle
  • SDN Deployment Models

So here is the concluding part. This week I’ll cover:

  • Overlay-Based SDN — and the questionable assumptions being made by others in this area (good for Gartner for calling these out!)
  • The SDN Vendor Explosion Challenge,
  • The “Unspoken Costs” of SDN Deployment, and
  • The “How” of SDN is still missing.

I hope you find this useful and informative and as always, feel free to debate with me around my observations!

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An Architectural Approach to Location-Based Services

When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Service Adoption Forecast (2012 – 2017) – you can see Mobile SMS, Mobile Commerce, Mobile Video, and Mobile Social Networking are on the rise, as is the number of devices per consumer.


Many organizations are looking for ways to leverage this upward trend in mobility and innovative mobile services for business benefit – whether it be for increasing customer satisfaction and communicating how the general population wants to receive communication, or offering Wi-Fi so users are able to consume the mobile services they want.

Cisco has made a big investment in mobile location-based services (LBS) over the past year with the introduction of the Connected Mobile Experiences (CMX) solution. CMX enables mobile users to adopt new innovative mobile services with an added benefit of relevance. Businesses can conduct mobile commerce, send texts, extend mobile video, or integrate mobile services with social media now based on the user’s location. Read More »

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