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Mobile Retail Evolution and Location Based Services

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This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.

While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….

Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.

Today we look at the Retail Industry, and ask a few questions to understand the landscape.

  • How are consumers habits changing
  • What are retailers doing about this
  • What can we expect to see in the coming year(s)?

How are consumer habits changing?

We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.

◦    Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »

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What, Why, Where, When, How: The New FCC Ruling Around 5 GHz

You don’t need me to tell you to know that we are in the midst of a technology revolution.  It’s mobilizing the internet.  And it’s transforming the way billions of people around the globe collaborate, communicate, and connect to the internet.

•           The education customers I work with are incorporating video and mobile applications into their curriculum with up to a 100 students in an auditorium accessing the Wi-Fi network simultaneously.

•           Healthcare customers are relying on Wi-Fi to connect patients, devices and provide nurses instant access to medical records.

•           Manufacturing customers are increasingly using Wi-Fi to enable workers on the factory floor to have real-time video conversations with experts anywhere in the globe.

What do these things have in common?  They all depend on Wi-Fi for connectivity.  In these areas, and so many more, Wi-Fi has become a central way that people access the Internet.

The FCC released a historic decision on April 1, 2014 (adopted March 31)with regards to the use of 5 GHz spectrum. Although there were many technical aspects included within this decision, one of the most interesting was making the 5150-5250 MHz U-NII 1 band available for outdoor WLAN use. Read More »

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The Future of Wireless: Times are Changing Before Our Eyes

We live in amazing times, ask anyone who ever had to look up a phone number in a phone book. In the past this was the only way you could find the number to your favorite restaurant if you wanted to make a reservation. Today, all we need to do is reach into our pocket or purse and grab our mobile device, open an application and in a few seconds (not minutes) we have the phone number. Not only that, but we can see the menu and make a reservation right from the device. Over time we have become dependent on carrying the world (both personal and professional) in our pocket. With mobility, we are always on, always connected: nothing—whether it’s your team’s latest score or that email from a vendor you need to send to your boss—is more than a quick search away.

What once seemed unfathomable, this way of always being connected is now commonplace. However, as the application developers sit and think of the next killer app, the IT team has to make sure the network can not only support this new app, but also assure the performance meets the higher and higher demands of new apps. This requires the network to be more application-aware. And the reality is that more applications that require higher network performance are coming at a faster rate. Add to it new devices that use these applications are becoming accessible to everyone. On top of that, the people that use these applications and devices are becoming more demanding in terms of reliability and experience. So what is an IT person to do?

“We were ahead of the times,” says Joseph Tufano, VP and CIO of St. John’s University. “But times have changed. You see it everywhere: for example, if you go to a basketball game on campus, and there’s a timeout, everybody is using their mobile devices.”

IT is always working to increase the wireless performance of the network. However, as more bandwidth becomes available, users increase their usage and consume that bandwidth. Read More »

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Introducing Clara Alvarado to the Energy Blog

claraalvaradoIt is with great pleasure I introduce you to another industry and technology thought-leader from Cisco, Clara Alvarado.

Clara Alvarado is Cisco’s Solutions Marketing Manager for Applications Enablement and Management portfolio for the Internet of Things group, with an industry bias towards Oil and Gas. In that position Clara develops the strategy and requirements for the programs and initiatives needed to successfully execute on the strategy, ensure the alignment of the channels, sales, technical operations and support teams, and serves as a liaison between Cisco’s IoT Business Group, customers, partners and sales teams.

Clara has been in Cisco in various executive roles for 7 years, having joined Cisco in 2007 as Marketing Operations Manager for Latin America. She then moved to lead the Collaboration Solution portfolio in Emerging Markets and recently moved to corporate marketing where she has been responsible for strategy, sales enablement and demand generation projects around cloud and joint marketing activities with strategic ecosystem partners.

Prior to Cisco, Clara Alvarado held several roles in marketing and business development in companies such as Lucent Technology, Avaya and Emerson Electric (Emerson are a strong partner of Cisco, we won’t talk about the other two!). She holds a BS in Electronic Engineer form Universidad Javeriana, a MBA from Universidad de los Andes in Bogota, Colombia and a Competitive Strategic Marketing Diploma from Wharton Business School.

Welcome Clara!

 

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Increasing Demand for Higher Location Data Resolution

Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution.

With all the valuable information CMX provides, the demand for even more accurate data has been growing. Location accuracy has been a hot developing field and, as I mentioned in announcing our Best of Interop Finalist status in the wireless category last week, Cisco’s taken the lead in redefining how this location-based data is acquired.

In the past many solutions have relied on the probing performed by the mobile device to acquire location-based data.  In recent months this approach has shown diminishing returns. The underlying issue is that this data is reliant on how frequently the mobile device probes an access point. A couple issues that arise include:

-       Mobile device manufacturers are reducing the frequency of device probing to conserve battery. This reduces the number of data points collected and impacts the accuracy of the data

-       Different manufacturers probe the access point with varying frequency so some devices deliver more accurate information than others skewing the location analytics data.

At Cisco’s annual Partner Summit event we are revealing some key areas of focus for the upcoming Cisco v8.0 release. Although the list is not inclusive of all new functionality, I would like to highlight some steps we are taking to bring CMX to meet the ever-evolving demand for location-based data.

Step 1: Increasing Data Resolution Read More »

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