Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together in the hot space that is indoor location technology. In my last blog I reviewed how beacons work and how to differentiate when to use Wi-Fi and beacons. There’ve been some great questions about beacon technology and how it complements Cisco’s location-based Connected Mobile Experiences (CMX) solution, so I want to follow up on these topics with everyone.
What types of beacons are there?
Generally, there are two different classes of beacons: transmit only and backhaul enabled.
Transmit only beacons are exactly as they sound -- they simply transmit information to anyone that is capable of hearing (bluetooth enabled smartphones). They do not receive or pass any data or information upstream.
Apple’s iBeacon is the best example of this type of BLE beacon. You can think of them like the navigational beacons used by airplanes when on approach to major airports. The beacon doesn’t even know the plane is there, but the plane is aware of the beacon and knows where the beacon is allowing it to take the correct action. Same is true for smartphones and transmit only beacons like iBeacon -- the intelligence is located in the mobile application which must recognize the beacon and take appropriate action.
Backhaul enabled beacons generally include a Wi-Fi chipset for either management or data capabilities. Some backhaul enabled beacons are USB enabled and take advantage of whatever connectivity exists within the PC they are connected. Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
This fall your wireless networks will experience many devices upgrading to the new Android 5.0(L-release) and Apple iOS 8 releases (cue: IT managers groan). There have now been many blogs attempting to capture the enhancements expected with these releases. Today I am going to focus on describing how Android L and iOS 8 may affect customers deploying Cisco enterprise grade Wi-Fi networks based upon our research and testing of the Apple seed. Our verdict: Carry on with business as usual.
Here are four features we predict will have the most impact your networks:
1. Chromecast and Google Cast Enhancements (Android L)
Rishi Chandra, the Director of Chromecast Product Management announced that, starting with the Android L release, users have the ability to cast to your neighboring devices such as a TV without having to connect to your Wi-Fi network. In the demo, a phone used the cellular connection to connect to chromecast through the cloud. A variety of techniques are used to authenticate the users in the same room OR use a pin-code as an alternative. Users can Google Cast an ecosystem of applications or even their own applications over any Android or iOS device as well as Cloud based apps on Chrome.
Predicted Impact: Given that this feature works transparently to the Wi-Fi, it is expected that there is no impact on the WLAN in your classrooms or dorm rooms or auditoriums where this will most likely be used.
2. Peer-to-peer AirPlay discovery and playback (iOS 8)
Starting with the iOS 7.1 release, AirPlay devices will discover an AppleTV via the bluetooth network. Users could also secure their AppleTV via a 4 digit pin-code. With the iOS 8 release, Airplay devices can also mirror their content via Airdrop. This feature offers an alternative method for customers to discover and mirroring of Bonjour traffic without accessing the corporate Wi-Fi network.
Predicted Impact: Again this feature operates transparent to the Wi-Fi and therefore customers using this feature should not see any impact on the WLAN. Cisco wireless customers also have the ability to use the Service Discovery Gateway on Cisco IOS based switches, routers or wireless LAN controllers or the Bonjour Services Directory on AireOS controllers. Read More »
Tags: 5.0, 802.11, airdrop, aireOS, airplay, App, Apple, appleTV, application, authenticated, AVC, bluetooth, Bonjour, bonjour services directory, calling, cellular, chrome, chromecast, Cisco, client, client mix, cloud, controller, customer, deployment, enhancement, Enterprise, Google, HDX, health, interference, IOS, ios 8, ios8, LAN, location, mac, mac address, mdns, meraki, messaging, Mission Critical, mse, network, optimized, peer-to-peer, QoS, radio management, release, roaming, Rogue, Service Provider, SP, Voice, wi-fi, wifi, wireless, wlan
As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX) solution, so we wanted to clear this up for our customers.
What does this mean for you?
First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:
1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.
2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app
3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps
4. Opt Out: End-users are always presented with the option to opt out of location-based services
The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.
What does this mean for our CMX value proposition? Read More »
Tags: address, aggregate, analysis, analytics, App, Apple, application, Cisco, cmx, connect, consumer, customer, data, download, engage, experience, IOS, ios 8, ios8, lbs, location, location based services, location-based, login, mac, mac address, market, meraki, mobility services engine, mse, network, onboard, permission, Presence, privacy, probe, probe request, services, trend, value, value proposition, wi-fi, wifi, wireless
In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT and their line of business counterparts to grapple with on how to leverage it to better reach their customer base.
Some customers have been asking about beacon technology and how it fits in with Wi-Fi, so let’s start from the beginning:
How do beacons work?
Beacons are sensors that send out Bluetooth low energy (BLE) tracking tags. These sensors can be placed around a venue, such as a store, and a mobile device can pick up the BLE signal and determine that it is in close proximity. When a mobile app is built off of this technology, it can be used in interesting ways to interact with the end user, such as notifying a customer of a promotion for an item they are close to.
I’m having trouble differentiating Wi-Fi and beacons. What do I need to know? Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mobility services engine, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
As the famous saying goes, “Good things come to those who wait”. Delayed gratification -- person’s ability to forgo a smaller reward now for a larger reward in the future -- has been linked to better life outcomes as demonstrated by the often cited Stanford Marshmallow experiment and others. In most cases though, it requires a degree of self-control not easily achievable in today’s fast paced, ever-changing world with new mobile devices, protocols and technologies.
If you are one of the Cisco Wireless customers currently deploying Release 7.0 MD and waiting for the next Cisco Wireless Software Maintenance Deployment Release, the wait is over!
Release 18.104.22.168 has achieved Maintenance Deployment (MD) status.
Release 22.214.171.124 is the recommended MD release for all non-802.11ac deployments. For 802.11ac deployments, Release 126.96.36.199 (Release 7.6 Maintenance release 1) is the recommended release.
For additional details on Software Release Recommendations and Guidelines, see Guidelines for Cisco Wireless Software Release Migration
Below are top 10 reasons (in no particular order) to upgrade from the current 7.0 MD release to the latest 7.4MD Release.
10. FlexConnect (improved and rebranded H-REAP) with efficient AP upgrade across WAN, BYOD policies support, Flex ACLs and split tunneling. Read More »
Tags: 11ac, 802., 802.11, access point, ACL, analytics, AP, App, Apple, application, Bonjour, byod, Cisco, client, controller, customer behavior, deploy, device, flex, flexconnect, guideline, H-REAP, High Availability, hop security, IPv6, L3 domain, licensing, maintenance deployment, management, MD, migration, mobile, mobility, network, onboarding, outage, Packet, packet optimization, policies, policy, protocol, recommend, release, scale, security, services, SKU, software, split tunneling, standby, stateful switchover, support, technology, tunneling, upgrade, virtual, virtual footprint, WAN, wi-fi, wifi, wireless, WLC