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Increasing Demand for Higher Location Data Resolution

Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution.

With all the valuable information CMX provides, the demand for even more accurate data has been growing. Location accuracy has been a hot developing field and, as I mentioned in announcing our Best of Interop Finalist status in the wireless category last week, Cisco’s taken the lead in redefining how this location-based data is acquired.

In the past many solutions have relied on the probing performed by the mobile device to acquire location-based data.  In recent months this approach has shown diminishing returns. The underlying issue is that this data is reliant on how frequently the mobile device probes an access point. A couple issues that arise include:

-       Mobile device manufacturers are reducing the frequency of device probing to conserve battery. This reduces the number of data points collected and impacts the accuracy of the data

-       Different manufacturers probe the access point with varying frequency so some devices deliver more accurate information than others skewing the location analytics data.

At Cisco’s annual Partner Summit event we are revealing some key areas of focus for the upcoming Cisco v8.0 release. Although the list is not inclusive of all new functionality, I would like to highlight some steps we are taking to bring CMX to meet the ever-evolving demand for location-based data.

Step 1: Increasing Data Resolution Read More »

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Big Data in Security – Part I: TRAC Tools

TRACRecently I had an opportunity to sit down with the talented data scientists from Cisco’s Threat Research, Analysis, and Communications (TRAC) team to discuss Big Data security challenges, tools and methodologies. The following is part one of five in this series where Jisheng Wang, John Conley, and Preetham Raghunanda share how TRAC is tackling Big Data.

Given the hype surrounding “Big Data,” what does that term actually mean?

John:  First of all, because of overuse, the “Big Data” term has become almost meaningless. For us and for SIO (Security Intelligence and Operations) it means a combination of infrastructure, tools, and data sources all coming together to make it possible to have unified repositories of data that can address problems that we never thought we could solve before. It really means taking advantage of new technologies, tools, and new ways of thinking about problems.

Big Data

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Deep-Dive Techwise Technical Workshop: Cisco Connected Mobile Experiences

Next Thursday you don’t want to miss a live technical webcast with Q&A on the hot topic of Wi-Fi location-based services. Join Techwise tech legend Jimmy Ray Purser and technical marketing engineer lead Darryl Sladden for a deep technical discussion covering the ins and outs of Cisco’s Mobility Services Engine – the intelligence engine in the Cisco Wi-Fi network that enables Cisco Connected Mobile Experiences functionality.

You’ll get a full, hands-on view of four pieces of the solution and see how it all ties into your Wi-Fi network:

  • Location detection – how Cisco’s Wi-Fi infrastructure detects mobile devices and calculates their location
  • Analytics – how the MSE aggregates and reports Wi-Fi location data and trends to administrators and operations leads so that they can better understand guest behavior
  • APIs – how Cisco’s Mobility Services APIs provide application developers rich, contextual information they can use to create a variety of internally and externally-facing apps
  • Maps – a use case of how Cisco uses it’s own Wi-Fi location-based services inside the organization to increase efficiency and employees get to where they need to go

This is an in-depth session you won’t want to miss. Register now and mark your calendars for December 12!

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A Software Aware Society Driven by Sensors, Analytics and APIs

1“Software is Eating the World” is a quote attributed to Marc Andreessen and somewhat further explored by his business partner Ben Horowitz.  Mark Andreessen gives compelling reasons to validate this quote.  To some extend I have to agree with some of his reasons (but I am also a little bit biased as a software engineer). On the other hand, when I read this (and this is partly based on working in different domains on software), I wonder if software is that disruptive? If you look “under the hood” of software applications, you find that a lot of software is based on fundamental software principles that are already 20-30 years old, yet Read More »

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A Software Aware Society Driven by Sensors, Analytics and APIs

“Software is Eating the World” is a quote attributed to Marc Andreessen and somewhat further explored by his business partner Ben Horowitz.  Mark Andreessen gives compelling reasons to validate this quote.  To some extend I have to agree with some of his reasons (but I am also a little bit biased as a software engineer). On the other hand, when I read this (and this is partly based on working in different domains on software), I wonder if software is that disruptive. If you look “under the hood” of software applications, you find that a lot of software is based on fundamental software principles that are already 20-30 years old, yet they are still frequently used (and for good reasons).  That does not mean there are no new advances in software, however old and proven technologies still play an important role (like we say in mathematics, it does not become old, it becomes classic).

1So maybe the reason that “Software is Eating the World” is due to the advances in hardware? Would you run modern enterprise applications in the Cloud 20 years ago? One of the challenges could certainly be the bandwidth. Was the IPhone a victory for software or hardware? A lot of the IPhone GUI was not that revolutionary IMO but the combination of hardware and software made for a potent technology disruption.

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