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Not Your Mother’s Signage! DSE 2012 Recap

Digital Signage Expo (DSE) was full of energy this year and the continued expansion of the digital signage market was clearly evident. I’ve watched the digital signage industry evolve over the past five years from static content on traditional screens to customized, rich media content on a multitude of connected devices. At this year’s DSE the continued innovation and excitement was undeniable. The exhibit hall floor was packed with attendees who were eager to learn about the advancements in the technology and the industry as well as how to get the most out of their digital signage deployments. Throughout the EXPO floor, speaking sessions, and events the buzz was around interactive and engaging signage.

Cisco announced new digital signage innovations, delivered through the Cisco® Interactive Services solution set, that provide enhanced interactive capabilities through video, Web applications and touchscreen digital signs. Cisco also announced new customers that showcase the continued expansion of the digital signage market, including the Canadian city of Edmonton and parx casino® in Pennsylvania. In addition, Cisco received four Apex Awards, handed out by the Digital Signage Federation recognizing innovation and excellence in the digital signage industry. For more insight from the show floor, check out this video of Erica Schroeder, Director of Marketing for Enterprise Video at Cisco.

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