It’s no secret that Cisco has been on a journey to simplify and make it easier to work with us.
In May, we took a leap forward in this process and announced a series of changes across our global engineering, sales, and services teams to streamline our organizational structure and speed decision making.
Today I’d like to outline the next step in this process and how it affects partners. I also want you to know that many of the changes you’re seeing at Cisco are a result of what we’ve heard from you, so I encourage you to keep the feedback coming (via Twitter, by talking to your account manager, or by leaving a comment here on this blog).
Let’s take a closer look at the changes to the Worldwide Partner Organization, which fall into three main areas: Partner Led, Partner Marketing, and geographic alignment.
1) Partner Led
Our Partner organization will assume responsibility for building the global capabilities to support Partner-Led – one of two global go-to-market selling models. The Partner Led global sales model will increase Cisco’s reliance on partners to address the needs of customers across all market segments where Cisco will not have a high-touch sales presence.
Andrew Sage will take on the role of Vice President, Partner Led. A 12-year Cisco veteran, Andrew most recently spear-headed our Small Business Sales efforts and was instrumental in shaping our key strategies for the Partner-Led model.
If you serve small or medium business and aren’t planning to attend Partner Summit 2011, we’ll bring some of the content to your area with the Advantage Now! event on March 1, 2011.
The event will give you the information you need about new and enhanced Cisco collaboration solutions that will help you build a more profitable practice.
After all, the nature of how businesses communicate is changing. Your customers are interacting with their customers in new and different ways – to serve them better and to build stronger relationships.
Earlier this week, Talk2Cisco featured two leaders in the small business technology industry, Ian Pennell and Andrew Sage. They took a number of questions from the viewing audience and talked about everything from what mistakes to avoid when upgrading your network to what cloud really means to small businesses.
Below are a few of the highlights from the broadcast. Feel free to send in a question for Ian or Andrew…I’ll be sure they get it. Or you can reach out to Andrew directly on Twitter @andrewsage.
Talk2Cisco: How Technology Can Help Your Small Business
2:28 Why businesses should prioritize technology
7:30 The role of the partner when building a small business
13:20 Mistakes to avoid when upgrading your network
27:14 Upgrading your network: What to consider, How Often, The Cloud
Talk2Cisco is a live, real-time, social, interactive, online video broadcast featuring Cisco leaders, as well as other leaders in the tech and business industries, answering questions submitted by you, the viewer. Using UStream, Talk2Cisco puts you directly in touch with the source of the information, covers topics of interest to you and connects you with others who follow Cisco business and technology. Join the conversation and be in the know …now.
It’s a new year and a great time to check out programs you can leverage to grow your Cisco small business practice in 2011.
Our resolution for this year, and every year, is to listen to you! Over the past two years, we have conducted a Small Business Partner Pulse survey through Global Touch, Inc. to find out from YOU what we need to help you grow your Cisco business.
As a result of what we’ve heard from you, we’re adding ways to help you boost your profitability; making partner support more readily available; and simplifying training.
Check out this video for all the info you need to get started today.
Want more information on the specific programs and how to access them? Read More »