Cisco Blogs


Cisco Blog > Partner

Partners, Distributors and Cisco fundamentally have the same goals: Generate more revenue, expand expertise and gain new customers.

Cisco Distributors grow when their partners grow; simple as that.

There are more than 170 Cisco distributors worldwide that do more than just pick, pack and ship. Each distributor offers an abundance of services and expertise – from technical support, to certification training, to marketing services. Many have solution demo centers, financing options and extensive training on Cisco products and services.

All of these services are designed to grow partner revenue and profit. That isn’t just talk. A distributor is only as healthy and as profitable as its partners. Distributors have a vested interest in the growth and success of their partner customers.

In fact, Julie Hens, VP of Worldwide Distribution Sales says, “Our worldwide distribution partners represent a strategic route to market for Cisco and we focus diligently on fostering a business model that creates positive forces on the distributor’s economics.  In turn, our distributors benefit our partners’ success and profitability by providing services and programs, and serving as a trusted business advisor.  It really is a win-win-win scenario.”

So what does this mean for you as a partner organization? How can you get engaged with Cisco distributors and quickly gain the training and expertise needed to sell Cisco data center, collaboration, networking and other solutions you may not have had access to in the past? What does it mean in terms of your growth prospects in both revenue and margin?

Using very prescriptive methods, Cisco distributors create programs for partners that are designed to accelerate sales and technical knowledge. These proven methodologies help expand and grow your Cisco business practice, which lead to new routes to revenue and profit. These programs offer partners access to resources to help take advantage of a rapidly changing environment in the marketplace and new opportunities that come with it.  Avnet Propel, Comstor EDGE, Ingram Fly Higher and Tech Data Momentum are examples of success in this area: Read More »

Tags: , , , ,

Cisco Partner Weekly Rewind – July 12, 2013

Partner-Weekly-Rewind-v2Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

We’re continuing to evolve our leadership team inside the Worldwide Partner Organization (WWPO), and as you hopefully saw earlier today, we’re once again moving a familiar face into a new role. Andrew Sage, well-known for his work with Small Business channels and most recently as VP, Worldwide Partner Led, is taking over as our new VP, Americas Distribution.

“Andrew will be responsible for all aspects of sales, marketing, operations and logistics for the Americas Distribution Channel, which represents over $6.3 billion in revenue and is a cornerstone of our Partner-Led sales strategy,” wrote Julie Hens, VP, Worldwide Distribution and Wendy Bahr, SVP, Americas Partner Organization, on the Channels blog Friday.

Send congratulations to Andrew, and read on for all of this week’s hot topics.  Read More »

Tags: , , , , , ,

A New Leader for Cisco Americas Distribution

This post is co-authored by Julie Hens, VP, Worldwide Distribution and Wendy Bahr, SVP, Americas Partner Organization.

andrewsageLast week it was announced that Julie would be taking on the role of Vice President of Worldwide Distribution here in Cisco’s Worldwide Partner Organization (WWPO). We are now happy to confirm that Andrew Sage is our new Vice President, Americas Distribution.

In this role, Andrew will be responsible for all aspects of sales, marketing, operations and logistics for the Americas Distribution Channel, which represents over $6.3 billion in revenue and is a cornerstone of our Partner-Led sales strategy. Andrew was most recently Vice President for Worldwide Partner Led, and he built a Partner Led team that created a unique sales go-to-market model and a portfolio of initiatives designed for the strengths of our partners and tightly aligned to Cisco’s Commercial sales teams.

Read More »

Tags: , , , , ,

Cisco Partner Weekly Rewind – April 5, 2013

Partner-Weekly-Rewind-v2

Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

Andrew Sage, Cisco vice president, Worldwide Partner-Led, has good news for top-performing participants in Partner Plus: you’ll not only be recognized as part of Cisco’s new Winners Circle sales initiative, but you’ll also get to attend a special event at a luxury resort with some of Cisco’s key executives. You heard it right: prime networking, a gorgeous location, and an earnest reward for the hard work that goes into building and executing on Partner Led solutions.

It’s all part of the ongoing expansion of Partner Plus, including, as Andrew mentioned, new Partner Led Sales Excellence Training.

“You leverage the same content the Cisco sales team uses, meaning that partners and the field are on the same page when it comes to the fundamentals of business planning for an account or territory,” Andrew explains. “In turn, you can better manage sales.  It’s truly a collaborative learning process that we have seen transform partners from salespeople into more strategic advisors that get at what customers really want and need.”

Read More »

Tags: , , , , , , ,

Where Are You Focusing Your Sales Efforts in 2013? Check Out the Lucrative Mid Market

Are you looking to grow your business and boost profits?  With close to 500K businesses and an estimated addressable market of $21B globally, mid-size customers offer partners a lucrative selling opportunity.

I recently presented at the Alexander Group’s Chief Executive Forum, an event for Global 2000 leaders that explores sales-related topics and innovative solutions.  After the event, I sat down with Alexander Group Senior Vice President Gary Tubridy to discuss how Cisco is engaging with our partners to do more.  In particular, we discussed how we are enabling our partners to sell into the Mid-Market with Partner Led, the go-to-market model that empowers and rewards Cisco partners to lead sales with midsized and small customers.

Watch the full interview or read on to get the highlights.

Read More »

Tags: , , , , , ,