Automation Fair begins tomorrow!
Well, this is it folks. The big day has finally arrived and Automation Fair begins tomorrow. Our intrepid team has descended on Chicago at McCormick Place West and is gearing up to show all that Cisco has to offer at booth #239!
We hope you’ve enjoyed all of the social media activity over the last two weeks.
We’ve seen our social media strategy for Automation Fair. We’ve seen Peter Granger describe both Cisco’s presence and booth. We’ve seen Mark Wylie discuss machine builders. We’ve seen Paul Didier discuss convergence. And, of course, we’ve seen Kevin Davenport tell you why you must attend Automation Fair…or die.
To make things convenient for you to follow our social media activities, we’ve created a Storify instance which will aggregate all of our content creation into one spot. So follow this link to see all of our activity as it unfolds:
See you tomorrow at booth #239!
Tags: andrew lach, Automation Fair, Cisco, convergence, Industrial Intelligence, Kevin Davenport, machine builders, Manufacturing, Mark Wylie, Paul Didier, Peter Granger, Rockwell, social media, storify
An unsung hero
When Steve Jobs passed away on October 5th, the world focused on remembering his creativity, genius and the influence he had on our world. While this attention was well deserved, another — perhaps more influential – technology luminary passed away on October 12th. But, outside computer science circles, most people have never heard of him.
You had to do a bit of digging, but you could find some great eulogies in the news: Read More »
Tags: andrew lach, C programming language, Cisco, Dennis Ritchie, Manufacturing, Per, Steve Jobs, Unix
Manufacturing Social Media
In 2011, only 30 percent of global manufacturing companies plan to increase spending on social media and community marketing, according to a March report from Forrester Research titled Bigger B2B Marketing Budgets Come With Great Expectations. That compares with 53 percent of pharmaceutical companies and 50 percent of business and professional services companies.
At Cisco, we’re leading the way to change all that. Also, you may have noticed that Cisco manufacturing also has a presence in other social media outlets, but you may not know how or if they are linked together – or even if they are part of the same effort. To that end, I wrote this blog to describe and link to all of our social media efforts in one place.
You’re reading it right now… Read More »
Tags: andrew lach, Cisco, Cisco blog, Kevin Davenport, linkedin, Manufacturing, manufacturing blog, Mark Wylie, Peter Granger, social media, twitter, youtube manufacturing
What’s the best way to demonstrate the physical durability of a new router? How about a spec sheet detailing stress test results? Not at Cisco; video of the router being used as a basketball and dog food plate gets the point across much more clearly. I was pleasantly shocked when I saw the abuses endured by Cisco’s new ISR 819 Router. It survived not only immersion in hot coffee but also a baking in a toaster oven.
Read More »
Tags: andrew lach, Cisco, gateway, hardened services, ISR 819, lach, machine, Manufacturing, router, social media. guerrilla marketing, stress test, wireless, youtube
Thank you all for the warm welcome. I am very excited to join the community and look forward to interacting with everyone!
As Chet mentioned, I will be involved in expanding the social media platform for the Cisco industry team.
I am fascinated by the new relationships that exist between businesses and customers as a result of social media. In the old paradigm, traffic was mostly one way: customers were inundated with sales and marketing information but rarely given the opportunity to provide insightful feedback. Not anymore. Via social media, the customer really is king. Customers rightly now expect a relationship that is collaborative, on-demand, automated, and in real-time. A customer can become a renowned expert and evangelist for a company – or embarrass a company by publicly criticizing its customer service.
Smart companies will embrace and promote this new relationship. It’s the best customer focus group on the planet, and it’s free! However, social media isn’t the goal but rather the journey. A smart company will also have a proper social media strategy, not just a social media presence. This is where I hope to make my biggest contribution. The Manufacturing Industry team has embarked on this social media journey to engage with you, our audience. We need to be leading the conversation, listening properly and reaching the right people. I hope that you will join me in this exciting process as active members and contributors as I help guide that journey. Thanks again for the warm welcome, and stay tuned!
Tags: andrew lach, bad customer service, Borderless Networks, Cisco, customer life cycle, focus group, Industry, lach, Manufacturing, social media, Social Media Strategy, strategy