Cisco Blogs


Cisco Blog > The Platform

Cloud Managed Networking is the “Easy Button” for the Network

Let me start with a few ideas that should be pretty uncontroversial:

  • Digitization is transforming even the most old-school industries. Who would have thought the taxi cab business would get turned on its head by an app?
  • The old way of doing IT—where every company builds and maintains its own vast infrastructure—is going to change. For decades, survey after survey has said that companies spend 70 or 80 percent of their IT resources just to keep the lights on.
  • Companies want to shift their IT risk onto IT companies. They want to press the proverbial “big red ‘easy’ button” on their networks so they just work.

Cisco Meraki Cloud misconceptions 800x800 v2 (2)

Cisco is taking a giant step in that direction with Cisco-Meraki cloud managed IT. The idea—which should be pretty uncontroversial—is to make the network as easy to operate as your iPhone.

When Cisco acquired Meraki a couple of years ago, people thought of it as a company that supplied wireless networks to midsized businesses. But it’s never been just about Wi-Fi or small and medium-sized businesses.

Read More »

Tags: , , , , , , , , ,

Summary: Drive Customer Engagement with Analytics and Insights – the Next Wave of CMX Innovation

CES and NRF kicked off 2015 with a bang, and as usual, showed us that there is no shortage of gadgets and dashboards to help businesses solve their every need.

From an IT perspective, choosing the right tools to solve each technology challenge should involve a full evaluation the merits of feature sets, while balancing the (rapidly shrinking) budget. But the business doesn’t wait – IT is flanked by consumer-mindset-driven employees and visionary execs eager to stay on top of buzz words like Big Data and Analytics.

Not coincidentally, we’re witnessing IT budgets shift over to Line of Business (LoB), a clear nod towards the business relevance of digital engagement.

In fact, 44% of mobility initiatives are now either completely funded or jointly funded by Line of Business (LoB) leaders.

This is a great opportunity for IT to align with LoB interests and drive programs that allow LoB and IT to successfully deliver business outcomes together using technology.

Read More »

Tags: , , ,

The Next Wave of CMX: Location Innovation, Scalability, and User-centric Analytics for Better Customer Engagement

Technology is a funny thing: it enthralls some, mystifies others. As evidenced by CES and NRF, there is no shortage of gadgets and dashboards these days to help businesses solve their every need. And it just keeps coming.

From an IT perspective, choosing the right tools to solve each technology challenge should involve a full evaluation the merits of feature sets, while balancing the (rapidly shrinking) budget.

But how often is IT allowed to do that anymore? Truth is, the business doesn’t wait. Flanked by consumer-mindset-driven employees insisting on using any tools that suit their fancy (hello, Shadow IT) and visionary execs eager to stay on top of visionary buzz words like Big Data and Analytics, IT often feels squeezed out from getting a seat at the table when driving the business.

The industry is witnessing a shift in IT budgets being moved over to LoB, a clear nod towards the business relevance of digital engagement.

In fact, 44% of mobility initiatives are now either completely funded or jointly funded by Line of Business (LoB) leaders.

Mobility is key. This is a great opportunity for IT to strategize and align to LoB interests to drive programs that allow LoB and IT to win together and successfully deliver business outcomes using technology.

Cisco’s Connected Mobile Experiences (CMX) sits at this sweet spot where the network, traditionally owned by IT, can help LoB with their painpoints: data analytics on customer behavior, statistics for operational optimization, and even customer engagement opportunities. To learn more about how this works, visit cisco.com/go/cmx.

And now, Read More »

Tags: , , , , , , , , ,

Delivering Business Solutions with Connected Analytics

“Give me a place to stand and with a lever I will move the earth.” That is a quote more than 2,000 years old by Greek mathematician and astronomer, Archimedes. Fast forward to today’s technology-enabled world and I believe that connected data analytics is that lever and Cisco is the ideal place to stand. Through the Internet of Everything (IoE) — the networked connection of people, process, data, and things — massive business opportunities are available and become more salient with each passing day.

According to the annual IDC Digital Universe study, in a mere five years, about 1.7 megabytes of new information will be created every second for each human being on the planet. Yet, incredibly, nearly 99.5 percent of data (currently) is not analyzed and therefore not effectively utilized nor monetized. Because of the tidal wave of data, new analytical strategies are required. Most data are widely distributed, have a brief shelf life of usability, or are just too large to move efficiently. Today’s businesses require solutions that enable near real-time analysis to turn data into insight and actionable strategies.

Analytics_Infographic_final-page-001
Read More »

Tags: , , ,

New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers have placed in a brand. Customers who are loyal to a brand will trust that the next product or service introduced under that brand will fulfill the brand promise. However, trust can also have more widespread impacts that affect an organization’s ability to compete and to provide the innovative customer experiences required in the Internet of Everything (IoE) era.

This week at the National Retail Federation’s “Big Show” in New York, Cisco released a new study that uncovered some unique insights about shopping behaviors and attitudes among U.S. and U.K. consumers in the digital age. The findings point to the need for retailers to provide “hyper-relevant” shopping experiences that deliver value to the consumer in real time throughout the shopping lifecycle. Hyper-relevance comes with the ability to dynamically compare real-time customer information with historical data, and the resulting insights allow retailers to improve operations and the customer experience. At stake, according to our research, is an estimated profit improvement of 15.6 percent for an illustrative $20 billion retailer that builds agile business processes for turning these insights into value.

Our research shows that consumers are looking for retailers to deliver hyper-relevance via three value proposition categories: efficiency, engagement, and savings. In the area of efficiency, for example, 77 percent of respondents said they would be “somewhat” or “very likely” to use a solution to optimize the checkout process. In terms of savings, 79 percent indicated a willingness to take advantage of in-store offers provided via digital signage, while 73 percent said they’d like to receive special offers through augmented-reality solutions. And, in the area of engagement, 57 percent indicated a desire to learn more about products in the store by using augmented-reality capabilities.

One of the points I found particularly interesting is that consumers are relatively willing to provide certain types of personal information to retailers—such as name, age, past purchasing history, interests, and hobbies—in order to get a more personally relevant shopping experience. But beyond this basic information, there is a “trust cliff,” a steep drop-off in willingness to share certain types of personal information. A significant 16 percent of respondents were not willing to share any personal information at all.

This trust cliff presents an interesting conundrum for retailers. On one hand, our study shows that customers want personalized and contextually relevant shopping experiences. But on the other hand, they are reluctant to share the very information that can help provide these “hyper-relevant” experiences.

Read More »

Tags: , , , , , , , , , , , , , , , ,