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Cisco Mobility IQ Turns Stadiums into Marquee Digital Data Collectors

Normally the site of rival match-ups, Cisco’s cloud-hosted, analytics solution Mobility IQ is turning stadium environments into the newest place to gain visibility into mobile traffic like never before.

With advanced insight into Wi-Fi, 3G and LTE network activity – all in real-time – service provider customers can reach attendees faster than you can yell “score!”

Make all their searches end with you.

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Ready for new business outcomes? Use Cisco’s Mobility IQ for real-time insight into what your attendees want. Read More »

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Cisco Mobility IQ Ushers in New Era of Retail Engagement and Outreach

With Cisco’s cloud-hosted, analytics solution Mobility IQ, retailers and their partners can now gain invaluable insight into their customers’ “showrooming” habits, understanding more about why customers browse in-store – but buy online. This breakthrough solution is making it easier to capitalize on untapped business opportunities and create impressive customer-focused campaigns.

Wouldn’t it be great to show her your in-store item (with a price match!) for that online deal she’s browsing? With Mobility IQ, you can do it right now.

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She’s here already. Now’s the time to let them know you’ll match that online price. Read More »

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Get the Big Picture with Cisco Mobility IQ

We’re here in Barcelona for the opening of Mobile World Congress 2015, and the energy is palpable. I have to say I’m pretty excited myself as Cisco unveils a new way of doing business with our service provider customers: Cisco Mobility IQ. Mobility IQ changes the conversation from what the network does, to what value it can create. It provides real-time intelligence for network operations, marketing and business development across Wi-Fi, 3G and LTE networks. By giving providers visual network knowledge for driving new business, you can monetize your network in new ways.

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When I say it changes the conversation, this is not marketing hype. Over the past few months I’ve been involved in these conversations with ten pilot customers. In one example we worked with an operator to estimate the ROI on running Mobility IQ on their existing network. We looked at results over a five year period and found Read More »

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Oh, The Things You Learn After Hours!

It’s been a busy couple of weeks for us in big data land. One thing that struck me is how much we learned about the big data and analytics space after hours at Strata Hadoop, and sometimes that can be just as exciting as what we learn during the sessions. I have a couple of videos I like to share with you to prove my point.

In this video, I learned some things from Jim Scott, MapR. First, MapR is providing –and get ready because it’s a mouthful—“ an online, Interactive, platform neutral, vendor agnostic training” — and some cool use cases of a Hadoop cluster in a briefcase.

It’s also fun to get together with our various partners and talk about the great solutions we are doing together. In this video, I have MapR and Platfora do all the work. Hey it was after hours!

Cisco Big Data Webinar At-A-Glance ABSOLUTE FINAL VERSION

Webinar At A Glance

Want to learn more about what we are doing with our partners? Check out the Webinar At A Glance from our recent Big Data webcast, “Analytics Solutions for Driving Better Business Outcome,” which is available on demand now. The feedback has been amazing and we plan to do more of these with our partners in the future.

Have some interesting stories or solutions you would like to share? Find me on Twitter, @JimMcHugh, we can work together to get the news out.

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In Emerging and Developed Markets Alike, Banking Customers Demand IoE-Driven Services

Around the world, banking customers express similar frustrations: they believe the value they receive from their banks is declining, at a time when their trust in those banks already has eroded.

What’s more, according to a Cisco survey of 7,200 banking customers in 12 countries, four out of five customers would trust a non-bank, such as a technology company or retailer, to handle their banking needs. Some of those disruptive competitors are succeeding where banks fail: by engaging customers with convenient transactions and value-added services.

The Cisco study found that Internet of Everything (IoE)-enabled services can help restore the value customers expect from banking institutions. IoE — the networked connection of people, process, data and things — makes it possible for banks to offer a more relevant, engaging, and convenient experience for customers.

Of the $19 trillion in global economic value Cisco estimates IoE can create over the next decade, 7 percent ($1.3 trillion) is accounted for in the finance market and could be addressed with concepts included in this survey.

The digitization of business and society is happening at a rapid pace and people are looking for improved, digital services that make life easier. Banks need to embrace this pace of change and deliver relevant services or risk becoming obsolete in a market where other providers are stepping in to fill the gaps.

Read More »

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