As an omnichannel retailer, you are probably offering your products to shoppers both online and in brick-and-mortar stores. And, like most retailers, you are no doubt collecting online data and running detailed website analytics that help you track preferred products, pricing, shopper behavior, ratings, and so on.
But are you able to gather these same detailed metrics in your physical store, telling you why shoppers choose your store over your competitor’s? How to create a better experience on the floor? Or optimize staffing? Most importantly, are they helping you increase sales?
Until now, the answer to these questions has been “No,” simply because the technologies to gather such metrics weren’t available. It hasn’t been until now, the era of the Internet of Everything, when edge computing is available to gather and analyze the data that gives you a 360-degree view of your store.
Studies show that in-store analytics is a key area of innovation, which may allow retailers to gain up to 11 percent in value. Today’s in-store analytics tools should be able to do three things:
- Integrate data from multiple services
- Automate data collection processes
- Analyze data to identify actionable insights
With these capabilities available, you can use the power of your investments in mobile technology, social media, and in-store applications to collect – and understand – more and more customer information.
Join us for an hour on Tuesday, July 14 at 10:00 am PT/1:00 pm ET for a webcast on “How to Make Your Data Meaningful: New Strategies for Improving In-Store Shopping Experiences and Retail Operations.” This free one-hour session will discuss:
- Which in-store metrics generate real-time recommendations to boost operational efficiency
- How analytics can help you offer hyper-relevant shopper experiences and forge enduring customer relationships
- Use cases that demonstrate the outcomes of connecting data to decision making
Register Today. We’ll see you there!
Tags: analytics, BigData, Cisco, data, Dianne Lamendola, Internet of Everything, internet of things, operations, retail, shopper, shopping
Almost daily, I work with customers and partners as they develop strategies to gain competitive differentiation through innovative technology. One area bursting with change is the Internet of Things (IoT), which has grown more than threefold in number of deployments since 2012. This is the first in a series of blogs on technology and business factors to keep in mind while considering IoT, beginning with the explosion of IoT access technologies.
The first wave of the Internet focused on enabling human communication. Since the early 1990s, the number of connected devices has skyrocketed from around 1 million personal computers to 15 billion networked devices today. As more and more devices enter the picture, we are developing the key building blocks for the next big wave of the Internet, called the Internet of Everything (IoE)—the networked connection of people, process, data, and things. IoT is a major enabler of IoE, connecting sensors, machines, and other devices.
By 2020, there will be as many as 50 billion connected devices—including cars, buses, trains, office buildings, factories, oil rigs, homes, and entire cities. Some are stationary, some mobile, some have IP addresses, some don’t, some are always on, some intermittent, some are clustered together, some geographically dispersed. This diversity is driving a proliferation of access technologies to connect them. No longer limited to Ethernet, Wi-Fi, and 3G/4G, IoT deployments today also include satellite, Bluetooth LE, Low Power Wide Area Network (LPWAN) technologies such as LoRa, Power Line Communication (PLC), and various Wireless Personal Area Networks (WPAN) such as Wi-SUN. Which technology is best for each situation depends on several criteria: Read More »
Tags: analytics, Bluetooth Low Energy, Cisco, Internet of Everything, internet of things, IoE, IoT, LPWAN, NFC, PLC, Power Line Communication, thought leadership
Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Please join me in welcoming Pamela Erdman to the Partner Blog this week. Pamela kicked off a series of blogs she is planning by dropping by this week to discuss building your big data practice. She walks you through building a Cisco practice that can really grow your business in the big data space.
Be sure to check out her blog and let us know what you think in the comments. Your feedback can help shape what she will cover in the future!
Leverage the NEW Red Hat Campaigns on Partner Marketing Central
There are three new Red Hat Campaigns on Partner Marketing Central. We have provided you an array of demand generation resources to help you organization take advantage of this great opportunity with your customers. Utilize these tools to customize your on-line and in-person events
Big Data Solutions | Data Center Modernization |Open Stack on UCS (UCSO) Read More »
Tags: analytics, Big Data, Cisco, partner, Weekly Rewind
I talk to partners every day about the big data opportunity. We know that partners who sell UCS see dramatically larger deal sizes for big data opportunities. We know all of this and still there is a lot of caution and skepticism from partners about jumping into this new world of big data and analytics. I have heard comments from many partners, like:
- “It’s just hype, another fad”
- “I will ride this out and wait for the wave to pass and go on with business just like I always have”
- “I am driving revenue and growing my business, why do I need to worry about this Big Data thing. I am not going to hire a “data scientist”! I’m not even sure what I would do with one if I hired one!”
There is indeed is a lot of hype about big data and analytics today – it is everywhere. However, it is not a fad, and it is not going away. The world is moving to the Internet of Things (IoT) and the Internet of Everything (IoE), and big data is projected to be the next evolution of IT.
As IoT and IoE gain momentum, enterprises are deploying new data-creating sensor at the far reaches of their networks and billions of new connections are being made. Cisco anticipates that 50 billion things will be connected by 2020. Those connections are creating enormous amounts of data. The ultimate success of IoT and IoE is all about being able to turn that data into insight. Insights that drive organizational improvements such as delivering products faster, fueling higher productivity or predicting customer demand. Big data and analytics is all about driving business outcomes from IoT and IoE. Read More »
Tags: analytics, Big Data, Cisco, IoE, IoT, pamela erdman, partner
“Drill, baby, drill” makes for an easy mantra when it comes to energy exploration, but the oil and gas (O&G) industry moved past simply drilling long ago with the introduction of digital information processing. For example, integrated production modeling was introduced in the 1970s. With the recent turmoil in the energy industry, the stakes are even higher for O&G companies to work smarter and more efficiently. Forward-looking businesses are making the transition to true digital transformation, which requires the adoption of the Internet of Everything (IoE)—the networked connection of people, process, data, and things—throughout the entire O&G value chain. According to a recent Cisco study, of these four IoE elements, essential “data” is the component most in demand—and the element that needs the most improvement.
Survey respondents identified “data” as the area of IoE they need to improve most to drive insight and value.
However, in many cases it’s not data that’s lacking; O&G firms are awash in data generated by sensors and machines spread throughout their far-flung operations. The struggle comes in capturing real-time operating data closest to the point it’s created, analyzing it in real-time and applying the results to improve functional and business capabilities. To capitalize on the wide range of data IoE generates, O&G firms must overcome three key challenges:
- Automating the collection of data
- Integrating data from multiple—and often far-flung—sources
- Analyzing data to effectively identify actionable insights
Read More »
Tags: analytics, Cisco, collaboration, Data Science, digital, Disruption, IIoT, Internet of Everything, IoE, IoT, oil and gas, oil prices, operational technology, OT, thought leadership, transformation