As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX) solution, so we wanted to clear this up for our customers.
What does this mean for you?
First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:
1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.
2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app
3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps
4. Opt Out: End-users are always presented with the option to opt out of location-based services
The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.
What does this mean for our CMX value proposition? Read More »
Tags: address, aggregate, analysis, analytics, App, Apple, application, Cisco, cmx, connect, consumer, customer, data, download, engage, experience, IOS, ios 8, ios8, lbs, location, location based services, location-based, login, mac, mac address, market, meraki, mobility services engine, mse, network, onboard, permission, Presence, privacy, probe, probe request, services, trend, value, value proposition, wi-fi, wifi, wireless
I recently wrote about how we are extending Cisco Entrepreneurs in Residence (EIR) and our open innovation strategy beyond Silicon Valley through local incubation partners in Chicago, San Diego and Berkeley. Our presence in these innovation hubs will enable us to discover, influence and learn from new ideas and talent at early-stage startups with potential to disrupt our industry.
Today, I am pleased to announce the launch of Cisco EIR Europe, extending our program to a non-U.S. innovation hub for the first time. Cisco EIR will be located initially in Vienna, where we plan to launch a small cohort of early-stage European startups by January 2015 – to be supported & incubated by Cisco – drawn from across EMEAR. As with Cisco EIR in Silicon Valley, we will look for game-changing entrepreneurs in IoE, security, Big Data/analytics, Smart Cities & other transformational opportunities that are in Cisco’s strategic line of sight. Also as in our Silicon Valley program, the startups will be supported by Cisco engineering & product teams as well as our EMEAR partner ecosystem. The Vienna-based program is intended to serve as the beachhead – our “Phase 1” – for a broader EU-wide footprint for Cisco EIR.
Key to our success is how we leverage the startup ecosystem that already exists in Europe. To this end, starting in Vienna, we have partnered with Pioneers, a leading startup community organization in Europe. More partnerships are in the works.
I know all of you will agree innovation knows no national boundaries. Europe, with its deep entrepreneurial talent, large market and history of innovation, presents a unique opportunity for us. Europe is also one of the key regions for our Smart Cities – as you saw from our recent announcement of a new Smart Cities initiative in Copenhagen, following similar projects in Barcelona, Amsterdam Chicago and Hamburg.
We are thrilled to forge relationships in the European startup community – and support entrepreneurs as partners in open innovation.
Tags: analytics, Big Data, Cisco, ciscoeir, cloud, entrepreneurship, EU, Europe, innovation, Internet of Everything, internet of things, IoE, IoT, Mala Anand, security, Smart Cities, Smart City, startups
In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT and their line of business counterparts to grapple with on how to leverage it to better reach their customer base.
Some customers have been asking about beacon technology and how it fits in with Wi-Fi, so let’s start from the beginning:
How do beacons work?
Beacons are sensors that send out Bluetooth low energy (BLE) tracking tags. These sensors can be placed around a venue, such as a store, and a mobile device can pick up the BLE signal and determine that it is in close proximity. When a mobile app is built off of this technology, it can be used in interesting ways to interact with the end user, such as notifying a customer of a promotion for an item they are close to.
I’m having trouble differentiating Wi-Fi and beacons. What do I need to know? Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mobility services engine, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
HITEC 2014 takes place this week in Los Angeles, where the brightest minds and hottest technology in the Hospitality industry congregate in one place, with over 300 companies displaying the latest technology solutions to the industry.
CMX is featured at the HITEC Convention in both the Cisco booth and as a part of the Hyatt keynote address.
Cisco CMX @ HITEC
Cisco’s CMX solution was on display at the Cisco Booth and also running at the event venue the Los Angeles Convention Centre.
The following screen shots show some examples of the analytics in action at the show.
This is a heat map of devices during the early part of the morning when the exhibition flow first opened, and the delegates can be seen streaming in the front entrance and then spreading out across the show floor. We can also see that over 3000 devices have already been detected at the venue.
Read More »
Tags: #HITEC2014, analytics, Cisco, client, cmx, convention, count, customer, data, density, device, event, exhibition, FLOW, Guest, heat map, heatmap, hitec, hospitality, hotel, hyatt, Industry, location, location-based, loyalty, mse, solution, technology, travel, wi-fi, wireless
Hello, there! My name is Kathryn Howe, and I’m a senior advisor in Cisco’s Retail Industry Practice. I am joining this blog to write regularly on my favorite topic and one of today’s hottest retail trends: Shopper behavior analytics and how they can support omnichannel selling.
Your store is probably among those that are collecting and analyzing masses of data about customers, products, and store operations to earn additional revenue and savings. The challenge of this big data, of course, is that metrics don’t mean much unless the store has access to the right data to meet your specific business needs. But when you do, such metrics become a powerful tool to create efficiencies and support your omnichannel strategies.
Most of the retailers I meet are extremely enthusiastic about the idea of utilizing shopper analytics technologies to generate deeper insights they can use to better manage their businesses -- but aren’t too sure of how to do it. However, the truth is that the use cases for analytics in the store are almost infinite. As just a few examples, you can:
Predict resource requirements
Retailers can use analytics tools to measure traffic, wait times, and queue lengths, proactively anticipating resource demands across the store. For example, front-end staffing demand in grocery can be anticipated using a combination of real-time traffic counting, trip time data, and data on staff on hand. Resources are thus dynamically allocated based on real-time information, improving productivity of labor hours and improving customer satisfaction.
Drive traffic to the store
Through presence and location-based mobility analytics, retailers pinpoint the location of opt-in shoppers when they are close to a store location. With personalized reminders or discount offers sent directly to their smartphones, consumers are more motivated to visit the store if they are nearby.
Retailers can leverage customer showrooming by providing real-time discounts and price matching on the shopper’s mobile device based on their location in the store. For example, analytics from mobile or video may detect high wait times in a department or category. In response, the store can alert staff to offer immediate assistance, or send a personalized offer to the shopper’s mobile device. This turns showrooming from a threat into a promotional opportunity, improves the shopper’s opinion of the store, and builds a strong long-term relationship.
I recently authored a white paper that addresses these and many other use cases, which you can find here. For a dynamic conversation on these and other analytics topics, please join us on June 25 for a free hour-long webcast on real-world analytics. It’s being hosted by Cisco and a group of our partners to discuss how to optimize operations and workforce efficiency, increase marketing effectiveness, and strategize for Analytics 3.0. See you there!
Tags: analytics, Cisco, journey, Kathryn Howe, retail, shopper