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Introducing the 2015 Cisco Partner Social Ambassadors

MVPS

Heading into Cisco Marketing Velocity and Partner Summit in Montreal at the end of the month, we have been bringing you plenty of event information. Today’s entry is not about logistic information though. It is about Cisco’s partners, and how several of them are assisting us in a big way this year as partner social ambassadors for Marketing Velocity and Partner Summit.

This marks the fourth year of the Cisco Partner Ambassador program. It provides partners with the opportunity to share their thoughts and impressions about the news they hear about during Cisco Partner Summit. As we continue to evolve the Partner Ambassador program, we are working hard to shape the mix of global resellers, distributors, and Independent Software Vendors (ISV) to more closely represent the participants at Partner Summit. Just like last year, we even have some partner ambassadors who won’t be onsite in Montreal, but will be joining us via Virtual Partner Summit (VPS).

Our partner ambassadors will be blogging and tweeting before, during, and after Marketing Velocity and Partner Summit. In fact, we have a few ambassadors this year who will be covering Marketing Velocity specifically, as well as continuing on to give you their thoughts on Partner Summit as well.

As always, we’re excited to hear their perspectives and look forward to sharing their content with you. Be sure to follow our hashtags, #mktgvelocity and #ciscops15, to follow their content and to offer your own feedback.

Now let’s meet the ambassadors for Marketing Velocity and Partner Summit for 2015. Each partner social ambassador was kind enough to provide some information about how they play in the Cisco Ecosystem and where you can track their social media information. Read More »

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I [HEART] Our Employees: From Employees to Social Brand Ambassadors

The other day I was reading an article about “Cognitive Dissonance: Why Social Sharing Creates Employee Advocates”. Intuitively you would suspect that “employee sharing can influence your employees to love your company more” but I’m always thrilled to see research, data and science to support these theories. Thank you, Psychology!

If you’re still skeptical about why employee enablement in social media matters, consider these factoids:

(1)    41% of people believe conversations with company employees to be the most credible specialist sources of information.

(2)    There are over 10 million social mentions of the Fortune 100 each month…With Twitter generating the most amount of chatter.

(3)    56% of customer tweets to companies are being ignored.

(4)    70% of brands ignore Read More »

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