It’s time for another Partner Update newscast. This week, Andrew’s feeling a bit hungry and tries unsuccessfully to eat an air sandwich. The concept of an air sandwich is explained in detail during a live Virtual Partner Velocity broadcast with speaker, strategist, and New How author Nilofer Merchant. While the air sandwich may be low in fat and calories, it’s also lacking in taste. In the business world, an air sandwich can mean a company lacks innovation. Grab a real sandwich and tune into this episode of Partner Update to learn how to get rid of air sandwiches.
This newcast’s highlights also include: WebEx and Jabber news from the Collaboration Summit, incentives for partners, SMARTnet service deals, CRN’s Top 100 stars of the IT industry, how to enter our new contest, ways Cisco is helping partners with marketing, a recap of our Twitter chat with Cisco’s VP of Global Partner Marketing, a new free social media ebook for partners, and more.
Keep reading for additional information on the news we covered, links, and time stamps so you can forward ahead to the items that interest you.
Last week, we held a TweetChat with Cisco’s new Global Partner Marketing VP Amanda Jobbins.
During the hour-long Twitter session, we covered a lot of ground--Amanda’s Partner Marketing priorities, new campaigns for partners, what she heard on her listening tour with partners, and ways that Cisco is helping partners use social media.
We also learned some interesting factoids about Amanda and how she’s adjusting to life in the United States after living in the U.K.
If you missed the chat, we’ve got a recap of what was discussed, including Amanda’s answers to some great audience questions. This is the first of many discussions Amanda plans to have with partners and wants to continue the dialog to ensure that marketing programs reflect what partners need. You can send along questions and comments to her directly @amandajobbins.
We started the chat off with a few interview questions for Amanda to warm up, then answered audience questions:
Q1: What are your key priorities for Cisco Partner Marketing?
@amandajobbins: I have 5 goals: brand/value, online/social communities, marketing enablement, demand marketing, & ecosystem.
Two additional driving principles: communications & partner insight.
Q2: Cloud is the word on everyone’s lips…how are you helping partners market cloud? Read More »
Often new leaders take some time to ramp up and get settled in a new role, but Cisco’s new Vice President of Global Partner Marketing Amanda Jobbins who has been on the job just a few short months isn’t sitting by idly.
In her interview with Channel blogger The VAR Guy, Amanda laid out five core priorities to help partners engage with end customers and how she wants to: “Make Cisco the world’s preferred partner marketing experience.”
She also chatted with CRN about ways Cisco will be investing in partner marketing, new customizable campaigns to help partners sell to customers, and new incentives.
Between new innovative offerings and focus on existing marketing programs for partners, like Partner Velocity, it’s clear that Amanda has a lot on her mind.
Watch this video to see what else Amanda has on her mind.
We know you have a lot on your mind, too. Have a question for Amanda? Here’s how you can chat with her live. Read More »
Happy Halloween! Whether you’re commemorating today by telling spooky ghost stories, visiting a haunted house, dressing up in costume, enjoying some colcannon, having a soul cake, or going door to door with the kids yelling “trick or treat!” for candy, have we got a real treat for you.
For this haunted Halloween Partner Update newscast, Andrew and I dress up in costume and cover the news (as always, in less than five minutes).
This week’s headlines include: new innovations across our data center and switching portfolio, Aironet 3600 Series Access Points, a recap of our recent Partner Velocity broadcast covering LinkedIn tips for B2B, details on the next Partner Velocity broadcast on igniting performance and innovation, our 21 favorite mobile apps, how to join our upcoming TweetChat with new VP of Partner Marketing Amanda Jobbins, and much more.
So watch this ghoulish Partner Update, if you dare.
Trick or treat? Keep reading for more details and links to all of the stories we covered, along with timestamps so you can easily find each item in the video.
It’s no secret that Cisco has been on a journey to simplify and make it easier to work with us.
In May, we took a leap forward in this process and announced a series of changes across our global engineering, sales, and services teams to streamline our organizational structure and speed decision making.
Today I’d like to outline the next step in this process and how it affects partners. I also want you to know that many of the changes you’re seeing at Cisco are a result of what we’ve heard from you, so I encourage you to keep the feedback coming (via Twitter, by talking to your account manager, or by leaving a comment here on this blog).
Let’s take a closer look at the changes to the Worldwide Partner Organization, which fall into three main areas: Partner Led, Partner Marketing, and geographic alignment.
1) Partner Led
Our Partner organization will assume responsibility for building the global capabilities to support Partner-Led – one of two global go-to-market selling models. The Partner Led global sales model will increase Cisco’s reliance on partners to address the needs of customers across all market segments where Cisco will not have a high-touch sales presence.
Andrew Sage will take on the role of Vice President, Partner Led. A 12-year Cisco veteran, Andrew most recently spear-headed our Small Business Sales efforts and was instrumental in shaping our key strategies for the Partner-Led model.