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Virtual Tour of Cisco’s Virtual Partner Summit 2012

March 29, 2012 at 10:28 am PST

In less than three short weeks, Partner Summit 2012 begins and brings with it an entire host of news and program announcements, business transformation and technology sessions, and important updates from executives and geography leaders. Oh, and the prizes!  And did I mention it’s all for partners? Even those of you who can’t attend in person.

You heard right. All of the activity from the event in San Diego will come to you live via Virtual Partner Summit (VPS) on April 17-19, and participation is just a click away. All you have to do is register. It’s super easy and takes just a moment. Really.

For your effort, you’ll gain access to a dynamic, virtual community that lets you build your own agenda, join executive live chats, engage with fellow partner attendees, watch replays, and more. Did I mention the prizes?

This year’s event is focused on helping our partners maintain their competitive edge. And in today’s economic climate that’s more important than ever.

Nearly all of the sessions can be streamed live or viewed on demand via the Virtual Partner Summit environment. And the best part is that you don’t have to leave your workplace or home to hear the General Session keynote, which will be packed full of channel strategy and technology updates. Executives featured include:

  • John Chambers, Chairman and CEO
  • Keith Goodwin, SVP, Worldwide Partner Organization
  • Edison Peres, SVP, Worldwide Channels

But that’s just part of the experience. Want to chat live with individual executives, win prizes, and engage with attendees? Read More »

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Top Cisco Partner Headlines: Cloudy with No Chance of Rain, Sustainable Partner Programs, and Marketing Tips Galore

March 13, 2012 at 11:15 am PST

“Take risks—no one is going to die!”

This was just one piece of business wisdom we heard from Jeffrey Hayzlett, former Chief Marketing Officer at Kodak and author of the book Running the Gauntlet.

Jeffrey spoke at Partner Velocity, Cisco’s biggest partner marketing event of the year. We’ll share more words of wisdom, interviews, and tips we recently brought home from the event in this episode of Partner Update.

We’ll also cover a number of cloud-related stories, including cloud marketing resources, Light Reading’s Cloud Mega Test results, the Cloud Partner program, and how to ease cloud deployment of the Microsoft Private Cloud solutions. We’ve also got a host of new partner resources and templates, plus our Tweet of the Week.

Have five minutes to spare? Tune in now and get all your Cisco partner news.

Need more info? Keep reading for links, descriptions, and details on each item covered in our newscast.

Read More »

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Why Contact is King, How to Build Extreme Trust, Fascinate Your Customers, and More from Cisco Partner Velocity

March 1, 2012 at 3:16 pm PST

In this special edition of Partner Update, we bring you the top partner news from Cisco’s annual partner marketing conference Partner Velocity 2012, in Las Vegas.

During the three-day event, partners learned how to make marketing innovation happen from marketing experts, attended workshops, and even got some one-on-one time with Cisco executives. Oh yeah, there was even a little bit of time for some Las Vegas fun and entertainment.

Watch this video to catch up on all of the news from the first two days of Partner Velocity 2012.

Check back next week for full interviews with all of the speakers mentioned in this video and we’ll be adding speaker interviews to the Partner Velocity 2012 playlist on YouTube.

Keep reading to get key links—and a full transcript and links to everything we covered in Partner Update. Read More »

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The Glitz, the Glamour … the Cloud? Cisco’s Week of Partner Marketing Kicks off with Cloud News

February 28, 2012 at 4:45 pm PST

The Vegas strip is alight with slot machines, neon lights, and…Cisco partners attending Partner Velocity, Cisco’s annual partner marketing conference.

The event kicks off tonight at The Palazzo in Las Vegas, where partners from around the globe will spend the next few days making marketing innovation happen.

Attendees will learn from an all-star lineup of speakers—from best-selling authors Daniel Pink and Sally Hogshead to social media superstar Chris Brogan—who will share insights around cloud marketing, motivation, fascinating customers, crafting, and standing out. (Full Velocity event agenda here.)

And speaking of cloud marketing, whether you’re in Las Vegas or not, the Cisco Cloud Marketing Kit is now available to help you position and market your cloud-based solutions to customers and prospects. It’s completely free and is packed full of resources: collateral, presentations, sales tools, campaign/program links, and more.

Are you ready to make marketing innovation happen?

Read More »

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Built for the Network: Built by Cisco Partners

Before we could write, film videos, watch TV, or tweet, stories served as the way to share information and convey data.

But even in the digital age with information coming at us from every angle every second, it’s the power of stories that compel us to buy, that make our customers  trust us, and it’s how the best marketers convey information.

Cisco’s new Built for the Network campaign is helping us to reach out to customers through videos and success stories that we’re currently rolling out via television, print, digital, mobile and social media. These stories showcase the power of Cisco and its partners and we want to ensure that you have the tools to spread the word, through this and your own campaigns. I would also like you to participate and will show you how.

First, watch the most recently launched commercial.

Keep reading for details on how to participate in the campaign and reach more customers. (It could be your business featured in an upcoming commercial or video.)

Read More »

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