Social business is about using diverse social technologies to easily connect with one another. In my previous video blog post, we learned some present and future trends within this realm, and how it’s evolving. Let’s continue that train of thought and delve deeper.
Let’s Get This Social Media Party Started
According to Industry Analyst Jeremiah Owyang, “the social business space is still very immature, and things are just heating up” (Owyang, “Social Business: We’re Just Getting Started”). As more and more companies jump on the social media bandwagon, it’s essential that they remember to holistically integrate social business into the corporation. Before getting started with social, Jeremiah recommends conducting an internal analysis of your organization to figure out which of the 5 organizational models your company is currently in and which you aspire to be in. Afterward, employees must realize that incorporating social into their business is likely to be a slow process since it’s much of a major cultural change that their company will undergo.
The Role of the Social Strategist Amidst It All
Many people know that social media is not free – it requires a lot of time, money and people resources. One of the key players that constitute social business is the social strategist. As this realm continues to develop, how will the role of the social strategist change? Will it disappear or become further embedded into a corporation somehow? We wanted to hear what “social media guy at LinkedIn” Mario Sundar (@mariosundar) and Jeremiah (@jowyang) thought about this topic. Watch this short video recapping their words of wisdom:
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Tags: Altimeter Group, best practices, evolving social strategist, lessons learned, linkedin, Social Business, tips
On Saturday, March 10, Jasmin Melvin published the story “Web Giants Face Battle Over ‘Do Not Track’, Other Consumer Privacy Legislation.” The U.S. government, and governments around the world, have their eyes set on Google, Apple, and Facebook and their current and future policies in regards to internet privacy laws. SOPA, or the Stop Online Piracy Act, was the legislature’s first major attempt at regulating the Internet, and web giants like Google and Wikipedia responded with a day of blackouts, generating “3.9 million tweets, 2,000 people a second trying to call their elected representatives, and more than 5,000 people a minute signing petitions opposing the legislation.” SOPA may have failed, but you can be sure it won’t be the last attempt at regulation. This week, the Federal Communications Commission (FCC), plans to issue new recommendations for Internet privacy and data management policy.
You might think, “What’s the big deal, sure I want my privacy protected from Google, Facebook and the like, this is the United States of America.” Well, it’s not quite that simple. I agree, Google and Facebook can’t afford to get this one wrong: they would risk losing massive numbers of users who opt out, or choose new options that don’t track data or new features such as a “do not track” button. But decisions like this have massive consequences that go beyond personal privacy and data management. Read More »
Tags: ad revenue, ads, Altimeter Group, data, facebook, FCC, Google, internet, internet privacy laws, jeremiah owyang, privacy, social media, sopa, stop online piracy act
Jeremiah Owyang, Altimeter Group released a first-of-its-kind research study on the emerging role of the social media strategist. You can download the report on Jeremiah’s blog here.
We’re happy to be included in this research report. Clearly, marketing in a web 2.0 world means doing things differently but unless we stop doing something the old way…we’re not going to help our internal clients adopt new business processes. After all, this is about change management and the social media strategist must be willing to work through internal resistance (one of the 6 major challenges discussed in the report) to create quick wins and convince stakeholders to adopt new ways to work. Since we’ve been experimenting, learning and integrating social into our business for a few years now, I thought I’d provide my top 5 takeaways for helping drive change in your company.
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Tags: Altimeter Group, Jermiah Owyang, social media, Social Media Strategy