It’s All-Star season again! This week the NBA will bring together the most talented and passionate players in the world for a global celebration of the game. Leveraging our partnership with the NBA, we will demonstrate how Cisco technology is enhancing the sports experience for fans around the world, both inside and outside the arena.
This year we will use Social Media channels to help tell the NBA and Cisco story. From blog updates, tweets and posts, we’re covering the experience. Watch for updates throughout the weekend from Cisco Executives Alan Cohen and David Hsieh.
Join the discussion #CiscoNBA
NBA All-Star Activity
The 60thNBA All-Star Game will take place on February 20 at the Staples Center. In addition, from February 18-20, 100,000 fans in Los Angeles will experience 300,000 square feet of NBA All-Star excitement at NBA All-Star Jam Session 2011 in the Los Angeles Convention Center.
The Cisco/NBA partnership will be showcased with the following activities: