On any given Sunday, or Saturday, in stadiums across the country powered by Cisco Connected Stadium Wi-Fi, an average of 2 terabytes of data are coming across the network and tens of thousands of unique connections are being made. This means anywhere from 20-50% of ticketed fans are using their mobile devices to engage. Extrapolate that out to stadiums around the world holding soccer/football, rugby, basketball and other sporting events, and on any given weekend hundreds of thousands of previously unconnected fans are connecting to elevate the live experience.
The stadium or arena, and the services the venue and surrounding areas consume, mirror that of a city – safety, security, transportation, entertainment, food, commerce, and more. This microcosm is a wonderful showcase for the Internet of Everything (IoE) and the new business opportunities made possible. As people (fans, athletes, entertainers), process (operations, fan engagement, transportation management), data (performance, fan-generated, operational), and things (balls, bats, pucks, merchandise, parking spots) become connected, the world of sport will be radically enhanced.
A great example of this is AEG and what they have done with STAPLES Center and LA Live. They are delivering everything a fan wants at L.A. Live with hotel, food, dining and entertainment options in and around the venue. At STAPLES Center they have multiple teams, concerts and other events, making it home to more than 250 events and four million plus visitors annually. Add to that mix new experiences and business opportunities, and what results is a pulsating environment that runs and thrives on being connected. Step beyond the United States and AEG is doing the same thing with The O2 in London, and numerous other venues around the world such as Allphones Arena in Sydney, which recently announced the installation of Cisco StadiumVision.
I couldn’t be more enthusiastic about the opportunities that lie ahead for the Sports and Entertainment industry as part of IoE. We are going to be a leader in the changes taking place for the more than 250 venues in 30 plus countries around the world already working with Cisco, and those that will be as we collaborate to capture the opportunities that IoE will make possible.
The 2012 London Olympic Games provided one of the most connected global experiences ever. Myriad streams of content were available on TV and online, not to mention on multiple devices, including smartphones and tablets. I am in awe of the incredible performances by athletes, how smoothly everything went for operators, and of course how dynamic all the venues were for sport. Read More »
As I stood in London today in the O2, one of the 2012 London Olympic venues and one of the great arenas of the world, I was in the middle of the Cisco Sports & Entertainment Global Innovation Summit, the third annual gathering of hundreds of sports and entertainment executives from around the globe.
Executives from teams such as Real Madrid, venues like Eden Park (that have managed global events like the Rugby World Cup) and Wembley Stadium, arena/stadium management groups like AEG, and so many more were here to discuss, share and plan how technology will shape the future of sports, and most importantly how it will impact their interactions with their ecosystem: media, sponsors, advertisers, and at the heart of it all “the fans.”
A central aspect of those discussions was about live connectivity. It is the starting point, the origination, the alpha moment, also considered AIR for a fan. This animated video explains simplistically how connectivity changes everything.
One of the tacit benefits of working for a technology provider is the access it provides to cool events. Like the 2012 GRAMMY Awards.
Here’s how it came down: Our esteemed partner, AEG Digital Media, needed a way to stream and monetize its production of GRAMMY Live, a three-day webcast covering exclusive events, parties, and red carpet interviews.
“What they are doing for our fans – on a daily basis, at every one of our games, be it during the day or at night – is truly remarkable. We are able to create a better experience for our fans using this technology. Our only wish is that we had done this a little bit earlier.” Todd Goldstein, President, AEG Global Partnerships
Cisco recently upgraded the digital capabilities at STAPLES Center, one of the premier sports and entertainment venues in the world that hosts four major sports franchises (LA Lakers, LA Clippers, LA Kings, and LA Sparks) and more than 250 events a year (Grammy’s, concerts, etc.), so the venue could better service its fans.
The result? Over the past year AEG (the operator of the facility) has been able to deliver a more engaged fan experience and is seeing a strong return on its investment from the digital and dynamic menu boards at concession stands. For example, AEG saw a 9 percent increase in revenue (year over year) from concessions for Los Angeles Kings games. Even more impressive was the 400 percent increase in revenue (year over year) from select promotions offered this past season (2011).
Cisco delivered a Connected Stadium environment, including Cisco StadiumVision, an innovative digital video and content delivery system that transformed STAPLES Center and provides fans with a more memorable experience. All of this was done over the course of just a few months and AEG never missed a beat in hosting world class events at the venue.
Today more than 30 marquee properties are operating new business and revenue models with Cisco digital sports technologies at the center. From Real Madrid to the Pittsburgh Penguins to Sporting KC to Eden Park, Cisco is transforming the sports and entertainment environment around the world.
I witnessed the transformation earlier this year at the Grammy’s…and I just might have sat next to a couple of celebrities – well, that was where my friends told me I was going to sit!