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Cisco Sizzle – April Edition

Welcome to the Cisco Sizzle! Each month, we’re rounding up the best of the best from across our social media channels for your reading pleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you might have missed, or on the articles you just want to see again, all in one place.

Let’s take a look back at the top content from April…

Are you prepared for the IoE Economy?
In this blog post, Cisco’s Chief Futurist Dave Evans and Joseph Bradley of Cisco’s Internet Business Solutions Group share two use cases for IoE – connected marketing and connected healthcare – with both a near-term and futuristic lens.

John Chambers Receives Honorary Doctorate
Cisco Chairman and CEO John Chambers received an honorary doctorate from San Jose State University at the honors convocation ceremony in April. His main message to the grads? Never stop learning.

Tomorrow Starts Here
What if the next big thing, isn’t big at all? It’s lots of things, all waking up. Explore how IoE will change the way we work, live, play and learn.

Innovation May Spark Economic Renewal
If we’ve learned anything from the last two decades, it’s that every time we think the Internet has exhausted its transformative potential, something highly disruptive comes along. Cisco CTO Padmasree Warrior talks IoE innovation and the $14.4 trillion value at stake that will spur research, new investments and new jobs.

A Typical Day
Explore how the Internet of Everything is sparking innovation and instigating meaningful actions to happen faster.

Is Your Site Safe From Attack?
Ars Technica editor Dan Godin compiled a list of Apache website compromises that have been impacting thousands of legitimate sites by allowing entrance to remote attackers. Until his research, no one had realized the magnitude of the situation and how widespread the attacks were. Check out the full insights, including potential solutions, in this blog post.

Three Networking Truths
There’s a clear consensus that one size does not fit all when it comes to deploying Software Defined Networking (SDN) solutions to different organizations. Time to dispel common networking misconceptions with three truths about the future of networking as Cisco sees it.

Check out the Cisco Storify feed for even more great content!Cisco_Sizzle_Final

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#IoE: Present and Future

Dave Evans  Joseph Bradley  This blog was co-authored by Dave Evans and Joseph Bradley, Cisco Internet Business Solutions Group (IBSG).

To receive the most value from the Internet of Everything (IoE), business leaders should begin transforming their organizations based on key learnings from use cases that show how IoE works in the real world. Cisco IBSG’s Economics practice recently developed 50 private-sector use cases to determine the Value at Stake in the new IoE Economy. It determined that $14.4 trillion of value (net profit) will be created or will migrate among companies and industries based on their ability to harness IoE.

This blog will provide both near-term and more futuristic examples of IoE in healthcare and marketing/advertising to help you better understand the possibilities of IoE in different time frames. We provide both a futuristic view (Dave) and a near-term perspective (Joseph). Read More »

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Four Ways TV Advertising Will Change During this Decade

lizdebskBy Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)

The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.

1. Channels Will Go Away

While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »

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The Future of TV: Coming Soon to a Wall Near You

The future of television may well include holographic, multisensory experiences worthy of science fiction. But many other visionary predictions are closer to the horizon, if not already upon us. These are creating exciting opportunities, while forcing all players in the television value chain to adapt quickly.

Recently, I met via Cisco® TelePresence® with more than 50 journalists from 11 countries—all in Central and Eastern Europe—to discuss the future of television and its impact on these mostly emerging markets. I participated with two of my colleagues: Kate Griffin, from the Cisco Internet Business Solutions Group (IBSG) service provider practice; and Guillaume de Saint Marc, from Cisco’s service provider video technology group (SPVTG). The roundtable took place over two days and used a Cisco IBSG study, “The Future of Television: Sweeping Change at Breakneck Speed,” as a springboard for discussions that were lively and free-spirited. Read More »

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Tomorrow Isn’t What It Used To Be

The future is not that far out. While it is tempting to say that we’re already connected and that there is not much left to connect, nothing could be further from the truth.

The Internet is increasingly everywhere. There are “only” two billion people in the world online…that leaves five billion and counting to go. Additionally, the number of things connected to the Internet will grow from 13 billion today to 50 billion by the end of the decade. And this means that the number of possible connections between people, things, employees, employers, doctors, patients, businesses, customer, etc., etc., etc., will continue to grow exponentially.  We’ll be creating new connections that we can’t even imagine today, and at a rate we’ve never seen before.

Cisco’s first 30 years have been building the global infrastructure that enables people and companies to connect. Our customers, and our partners that serve them, are driving the innovation on top of our platforms to transform themselves, and their industries.

We know our brand is only as strong as the value we’re able to create with (and for) our customers and partners. And today, our brand has the privilege to be counted as one of the top 20 global brands in the world. We are both proud and humbled by this.

And we feel we are just getting started, as we see the amount of new value creation with our customers increasing every day. While we are proud of our global brand position, we have more work to do to help people understand the role that Cisco plays in bringing powerful connections to the world. To that end, today we are pleased to begin a new relationship with Goodby, Silverstein & Partners as our branding and advertising partner moving forward. We are excited to work with this dynamic and innovative team as we further articulate all that Cisco makes possible.

While many have contributed to the success of our brand to date, we’d like to thank Ogilvy and Mather for their partnership and the work they’ve created on our behalf over the last decade. They have been a strong and trusted partner and we wish them the very best.

Cisco played a major role in creating the Internet as we know it today, and we’re playing an equally large role in its future generations. As we connect the previously unconnected, I am certain the years ahead will be even more amazing as the network becomes the platform on which we work, live, play and learn.

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