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IoE Takes to the Highway (and not how you think!) to Transform Marketing

You’ve heard us talk a lot about the major value at stake – or increased revenue and reduced business costs – around the Internet of Everything (IoE) for the public sector and various industries including retail, healthcare and manufacturing. But what about the one nearest and dearest to my heart — the marketing and advertising industry?

Cisco has identified a $1.95T value at stake for advertising and marketing organizations that harness the potential of the IoE.  Companies will realize this value by becoming more connected with their customers and delivering individually targeted messages and offers to them on any device, at any time and at any location.

And today Cisco is becoming more connected with its customers and showcasing IoE in a way we never have before by launching our first ever billboard…connected to the Internet.

Cisco’s connected billboard responds to real time traffic by displaying content that changes based on traffic conditions.  When the freeway is wide open – think evenings and weekends – the billboard will deliver a short message about the Internet of Everything.  As traffic slows – think commute hours – the billboard will reveal that it is responding to real time traffic, and drivers will receive a longer message depending on how slow they are going.

The billboard – located on highway 101 just south of Whipple Avenue in Redwood City, CA – replaces one that was digital, but had no interactive capabilities.  With Cisco’s help and access to road sensor API traffic data, this billboard has woken up and joined the Internet of Everything.

This new billboard is truly an example of “connecting the previously unconnected” and it’s one that will disrupt the advertising space and help brands respond to and tailor marketing messages to audiences in real time.

If something as simple as a highway billboard can be reinvented through simply connecting it to the Internet, imagine what else is possible with the Internet of Everything.

ConnectedBillboard copy

 

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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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Year-Long Exploit Pack Traffic Campaign Surges After Leveraging CDN

TRACThis post is coauthored by Andrew Tsonchev.

Anyone can purchase an exploit pack (EP) license or rent time on an existing EP server. The challenge for threat actors is to redirect unsuspecting web browsing victims by force to the exploit landing page with sustained frequency. Naturally, like most criminal services in the underground, the dark art of traffic generation is a niche specialty that must be purchased to ensure drive-by campaign success. For the past year we have been tracking a threat actor (group) that compromises legitimate websites and redirects victims to EP landing pages. Over the past three months we observed the same actor using malvertising – leveraging content delivery networks (CDNs) to facilitate increased victim redirection – as part of larger exploit pack campaigns. Read More »

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Cisco CMX @ CES 2014

internationalces14This week CES was once again held in Las Vegas with in excess of 100,000 people in attendance.

Cisco demonstrated a number of CMX and IoT related things this week.

Firstly “The Internet of Everything:  On The Go”

In the Cisco booth some future thinking was applied with a concept that imagines the shopping experience with a simulated retail environment:  “BigBox.” While shopping at BigBox, visitors can walk through a combination of experiences involving location-based data, video, predictive analytics, security cameras, and sensors – designed to help retailers enrich the shopping trip for their customers, and more efficiently manage their stores.

Somewhat scary for some and exciting for others, while all the time enabling retailer increase their bottom line and deliver improved and personalized shopping experience to the consumers.

The next demo “Starlight Resort” was a combination of CMX, and Small Cell capabilities in the hotel resort environment. Read More »

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Cisco Sizzle – April Edition

Welcome to the Cisco Sizzle! Each month, we’re rounding up the best of the best from across our social media channels for your reading pleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you might have missed, or on the articles you just want to see again, all in one place.

Let’s take a look back at the top content from April…

Are you prepared for the IoE Economy?
In this blog post, Cisco’s Chief Futurist Dave Evans and Joseph Bradley of Cisco’s Internet Business Solutions Group share two use cases for IoE – connected marketing and connected healthcare – with both a near-term and futuristic lens.

John Chambers Receives Honorary Doctorate
Cisco Chairman and CEO John Chambers received an honorary doctorate from San Jose State University at the honors convocation ceremony in April. His main message to the grads? Never stop learning.

Tomorrow Starts Here
What if the next big thing, isn’t big at all? It’s lots of things, all waking up. Explore how IoE will change the way we work, live, play and learn.

Innovation May Spark Economic Renewal
If we’ve learned anything from the last two decades, it’s that every time we think the Internet has exhausted its transformative potential, something highly disruptive comes along. Cisco CTO Padmasree Warrior talks IoE innovation and the $14.4 trillion value at stake that will spur research, new investments and new jobs.

A Typical Day
Explore how the Internet of Everything is sparking innovation and instigating meaningful actions to happen faster.

Is Your Site Safe From Attack?
Ars Technica editor Dan Godin compiled a list of Apache website compromises that have been impacting thousands of legitimate sites by allowing entrance to remote attackers. Until his research, no one had realized the magnitude of the situation and how widespread the attacks were. Check out the full insights, including potential solutions, in this blog post.

Three Networking Truths
There’s a clear consensus that one size does not fit all when it comes to deploying Software Defined Networking (SDN) solutions to different organizations. Time to dispel common networking misconceptions with three truths about the future of networking as Cisco sees it.

Check out the Cisco Storify feed for even more great content!Cisco_Sizzle_Final

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