Cisco at SCTE 2009: Cable IPTV and Advanced Advertising

Cable IPTV for Video Heads From the show floor at SCTE Cable-Tec Expo 2009 in a snow covered Denver, John Horrobin and Vasu Vasudevan discuss the priority of IPTV for cable operators in today’s market, what it will take to …Read more.

Posted by Murali Nemani on October 29, 2009 at 08:26AM

GUEST POST:  Maximizing Digital Media Revenues via Monetization Mix Targeting

ABOUT THE AUTHOR: Sudhir Kaushik is senior product manager in the Cisco Media Solutions Group‘s Digital Advertising practice.   According to Comscore’s report from January 2009: 6.8 percent of the total U.S. Internet audience viewed online video. The average online …Read more.

Posted by Scott Brown on September 08, 2009 at 09:19AM

Online Video Changing the Media & Entertainment Experience

Video is changing the way many of us communicate and digest content. As fans of Michael Jackson rushed online, to reminisce or pay homage to the King of Pop’s famous tracks, his music videos held nine out of the ten …Read more.

Posted by Johanna Fry on July 10, 2009 at 07:09AM

Digital Media Conference Season

For digital media nerds like myself, San Francisco is paradise. San Francisco has more conferences about the intersection of media and technology than I can keep up with. I’m lucky that the Cisco office here in the city is close …Read more.

Posted by Chuck Fishman on April 24, 2009 at 01:59PM

The Cable Show: Advanced Advertising - Whats New?

John Morrow, VP Strategy & Development SP Video Technology Group, talks about the recent developments with advanced advertising and how Cisco is working with Canoe Ventures, the joint venture established by many operators in North America, on the new standards …Read more.

Posted by Murali Nemani on April 03, 2009 at 09:44AM

Digital Media Programming Development Part 3

Following is the third video episode from a discussion I had with Damon Berger, digital media producer and director of branded entertainment at a company called Moderati. You can check out Part 1 of our discussion here, where we talked …Read more.

Posted by Chuck Fishman on March 24, 2009 at 03:43PM

Digital Media Programming Development

A few months ago, I met Damon Berger over at Revision3. When we met, Damon was the senior director of creative and business development at the digital media studio. We hit it off right away - and besides really enjoying …Read more.

Posted by Chuck Fishman on February 20, 2009 at 04:01PM

Mobile World Congress 2009: Introducing Feeva

Coming out strong, Feeva CEO, Nitin Shah, and CTO, Jaz Banga, discuss how consumers, advertisers, and providers alike can benefit from their targeted advertising solution so everyone wins.

Posted by Doug Webster on February 18, 2009 at 11:50AM

Lesson for Digital Content – Don’t just remodel, rebuild.

I’m just now catching up on my reading post CES and wanted to point out an interesting dialogue that happened back in December between digital content guru Jonathan Mendez and the New York Times Magazine’s Virginia Heffernan started an interesting …Read more.

Posted by Scott Brown on February 02, 2009 at 01:50PM

Cisco Behind “I Will Survive”

If you haven’t come across the latest Cisco commercial touting the convenience and awesomeness of TelePresence, I suggest you check out this hilarious new installment featuring Gloria Gaynor’s famous tune, “I Will Survive.” Please enjoy For many, the economy and …Read more.

Posted by Johanna Fry on January 26, 2009 at 10:32AM

Pretty Smart: Our Cisco.com Home Page

There's a strange tendency companies have to create more web sites than they really should. The idea of creating little "microsites" certainly sounds logical: If I had a really special product, or message, or promotional campaign, I'd probably want my …Read more.

Posted by Martin Hardee on January 17, 2009 at 06:00AM

Data, personalization… and advertising?

Wanted to point out a couple of recent articles over at imediaconnection.com.  Both focus on the impact data is having on the advertising world / model / agency / experience / etc, which has plenty of relevance to the world …Read more.

Posted by Scott Brown on December 19, 2008 at 12:26PM