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A Chapter from My Unwritten Book: Social Media Planning (Part 2)

September 24, 2013 at 10:01 am PST

Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how companies and even industries are viewing and adopting social media. Collectively, we can shape its evolution. So please, share away!

And without further ado, here’s another chapter from my unwritten book in slide deck format:   Read More »

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Let the Game Begin: Download the CiscoEvents Mobile App #ragancisco

April 17, 2012 at 1:47 pm PST

On May 8th and 9th, come to Cisco Headquarters to learn advanced social practices, mingle with old friends and make new ones at the 2012 Advanced Social Media Strategies for PR, Marketing and Corporate Communications Summit. Hang out with us and other attendees in the real and virtual worlds as we explore topics like how to:

  • Adapt to the social business model: the key to real culture change
  • Hone in on the “social” aspect of social media
  • Build a collaborative case for social media to persuade your C-suite
  • Use carrots—not sticks—to get buy-in for a social media marketing strategy
  • Take risks, measure results and meet marketing goals using social media
  • Track the ROI of social media Read More »

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