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What to Do If You’re Drowning in the Sea of Social Media

June 14, 2012 at 8:14 am PST

If you’re a social manager trying to weather the storm all by yourself, at some point you have probably yelled (or will yell) for a life vest. Your life vest can come in many shapes and sizes. And help may be closer than you think. In the context of social media, a life vest can be budget, executive support, an army of employees (whose  main job is not social media) ready to engage with you, or a combination of the above. For the purpose of this blog post, I’m going to focus on building employee engagement.       

The Framework

 I’d like to offer up a framework to those of you that are looking to mobilize your employees. Read More »

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Cisco Employees = Together

Cisco employees from all around the globe gathered to celebrate the latest phase of our Human Network Campaign, “Together, we are the human network.” To kick off this exciting new campaign we held a global internal event where we challenged offices across the globe to form one letter from the word, “together”. The purpose was to have employees experience, first hand, the power of being together. Increasingly, through video, we can become closer than ever to feeling like we are truly together.

Employees accepted the challenge and began coordinating this effort. Did I mention that the word “together” was to be created in cursive? Many emails and a couple weeks later, the footage was complete..Internationally, we proved that through uncooperative weather and a pressing deadline, we managed to accomplish the task!

Look at the photo below to guess which Cisco offices formed each letter!

The human network becomes exponentially more powerful and more human with video. Networked video solutions at home, at work and everywhere we go help us to be more engaged with one another. The human network isn’t just connected anymore, now we are involved, more authentic and more genuine through all the capabilities that video provides.

This global endeavor was a collaborative effort, quickly executed on a shoe string budget. Across the globe, teams creatively managed to not only replicate the letters but to also bring in employees from all facets of Cisco.

At  Cisco headquarters, The Social Media Marketing Team hosted a Twitter Parade (keyword #Cisco) so all employees, internationally, knew of the challenge. Our Cisco Store worked with employees to make murals highlighting what actions we can accomplish together, and the Corporate Communications Team gathered footage for our video, ‘Making of the T’.

Want in on the action? Join our Twitter Parade, check out the Flickr album and watch below as our employees across the globe show that “Together, we are the human network.”

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