Cisco Blogs


Cisco Blog > Data Center

Cisco Live Berlin 2016, just a week away – A preview

Making a trip to Berlin is always worthwhile. And February is especially notable, as this is when famous movie stars make their way down the red carpet for the international film festival Berlinale. For me, the special draw is Cisco Live Berlin and the opportunity to speak German. A week from now, Cisco Live Berlin will be ready to rock. Just as JFK once famously said, I can as well proudly say, “Ich bin ein Berliner”. From a Cisco Data center standpoint ACI, Inter-Cloud, IOT and UCS continue to grab the headlines. In particular, Cisco ACI has established itself as the dominant SDN technology with thousands of customers and a growing eco-system of partners in just one and a half years. In this blog, I am going to present excerpts of what attendees can broadly expect to see and experience at the buzzing event, and I will take you on a tour of how ACI is ready to engage and enrich you.

BerlinMesse

Keynotes

At the outset, I’d recommend that you attend all keynotes to understand Cisco’s strategy for emerging technology trends and market transitions. Cisco Execs Jeremy Bevan and Zorowar Biri Singh kick-start the proceedings with an opening keynote on Feb 16 as they discuss empowering customers and employees as companies embark on building a Digital Business in the new era of IT. Don’t miss several technology innovation talks occurring throughout the week.. Cisco Exec Soni Jiandani’s session on SDN/ACI topic is going to be a sell-out. Come and listen to Soni to understand how ACI enables business outcomes like Digital Transformation as well as how Cisco’s innovations, from Applications to ASICs, bring unique capabilities and value to the industry.

cliveberlin-8

Now I want to segue to ACI specifics. The last year has been phenomenal from an ACI eco-system momentum standpoint. F5 and Citrix, leading ADC vendors, have developed joint solutions with ACI and we have experienced several customer wins and success stories.

ACI Solution Partners

F5 is a platinum sponsor and has a big presence at Cisco Live Berlin this year to delight the attendees. Visit F5 at stand P2 to meet with subject matter experts and watch live demos of F5 and Cisco solutions that enable rapid, secure, and reliable L2–7 services across physical, virtual, and cloud platforms. Attend F5’s technical breakout session BRKSP-2003 for a Technical Deep Dive on F5 BIG-IQ, BIG-IP and Cisco ACI for Applications Deployment. Do not miss F5’s DevNet Zone workshop to learn how to deploy applications configurations with F5 BIG-IP and Cisco Nexus 9000 infrastructure with Puppet. Get a head-start by watching the live panel session video we recorded last month.

Citrix is a platinum sponsor at Cisco Live Berlin.. This year , Citrix has a signifcant presence in the partner area. Key activities at the booth include joint solution demos featuring UCS-XD/XA with ACI, ACI-NetScaler, ACI POC on Github, Cisco APIC-EM among other major ones. Furthermore, David Potter and Raj Gulani from Citrix are doing a breakout (BRKSP-2006) on the topic, “Citrix and Cisco Alliance – Delivering the best load balancing, virtual desktops and application delivery with Cisco ACI”.  For your benefit, we also have a detailed white-board video illustrating various ACI and Citrix NetScaler deployment scenarios. There are many other exciting activities to offer, which you can check out at the Citrix Booth P3.

Demos and Theater Presentations at WOS

At the World of Solutions (WOS) this year, SDN/ACI, UCS and Cloud take center stage in the Data Center category. There are multiple demos showcasing ACI innovations. I want to draw your attention to key ones like security and micro-segmentation, Multi-Hypervisor support, and ACI integration with Cloud Management Platforms.  We also have a ”Meet the Engineer” program, which gives you the opportunity to engage with a Cisco engineer in a 1:1 conversation focused on your unique questions and challenges.  Click here to setup a 1:1 session. Finally, you have access to our subject matter experts staffing the booth demos. They will give you a real-life demo and explain how these are relevant to your needs.

Print

So stop by the WOS to explore new technologies and get answers to your unique questions.

In addition to the hands-on demos, we also have round the clock mini-presentations at the WOS Cisco Education Zone mini-theater. This year we have several exciting ACI theater topics namely “Secure and Accelerate your Applications with policy-based L4-L7 services”, “Network Analytics – Key Use Cases for Applications, Automation, and Operations”, “Open NXOS / Programmability Solutions”, plus many more. If you are hard pressed for time, these sessions are ideal given their short duration nature.   They will give you a quick overview on innovative features and architectures of Cisco ACI. Check our WOS Theater roster in the agenda handout.

educationzone

Breakout Sessions

To your heart’s delight is how I’ll describe Cisco technical breakout sessions. Yes, we have more than 300 breakouts from industry recognized experts at the show. ACI breakouts feature prominently, and the legends of the ACI domain including Carlos Pereira, Ranga Rao, Lilian, Maurizio, Thomas Scheibe all are presenting stimulating sessions.. Search the session catalog to pick your choice sessions. I recommend Carlos’s breakout BRKVIR-2931 which takes you on an end-end journey of ACI. Also TECDCT-2002, a day-long technical session by ACI big guns Thomas, Azeem et al will give you an end-end view of the evolving Data Center fabric. Marketing Director, Craig Huitema is doing a session PSOSDN-2002 that focuses on how to speed up business by simplifying Data centers with ACI and Nexus. ACI thought leader Harry Petty  is doing a Panel session PNLACI-2201 same day with fellow Cisco experts and Customer Thomas Raabo on how to build Data Centers with ACI.  You are in for a double treat on Feb 17.

Social Networking

As a Cisco Live attendee, you benefit from the opportunity to interact with your peers, Cisco staff and partner technical experts in both structured and informal settings. Our Welcome Reception and Customer Appreciation Event are the highlights of the week’s social calendar. Read more on the Social Events & Networking Onsite section. Our social media online communities provide year round access to like-minded individuals as well as valuable content, news and updates. We’d love it if you would join the conversation.

Print

I can go on and on, but I’d never be able to cover all of the excitement in store. There is so much more you can explore on your own, and our Meet and Greet ambassadors will be happy to assist you at the show. As for me, if time permits, I plan on acquainting myself with some of the legendary artworks in Berlin’s 100 plus Museums. Safe travels and a happy Cisco Live.

Related Links

www.cisco.com/go/aci

www.blogs.cisco.com/datacenter

ACI-F5

ACI-Citrix

http://www.ciscolive.com/emea/

Tags: , , ,

Cisco Live Berlin 2016 Pre-Event Perspective

This year’s Cisco Live event in Berlin (Feb 15th – 19th) is the first time visiting the historical city to host our eagerly anticipated customer and partner event. It also happens to be the first time I have traveled to Germany. With the event fast approaching the excitement around the office is suitably building as are my personal nerves for such an important event.

I am fortunate enough to attend Berlin as my second Cisco Live event after attending Milan in 2013 as a Millennial in the IT Management track. I was amazed at the content shared from Cisco and partners as well as the on-going participation from within the room. This year I will be joining a strong Cisco IT team on our booth within the World of Solutions, with an excellent opportunity to engage directly with our customers. These interactions will share how we are leveraging our own technology to support Cisco’s growing business. The floor is very atmospheric with thousands of technology enthusiasts and I cannot wait.

Intelligent Proximity on Collaboration Devices, Connected Lighting, Smart Spaces, Internet of Things, Security and Application Centric Infrastructure are just some of the experiences awaiting for you on the IT booth. These insights supply a handful of the information available at the entire event.

Tags: , , , , ,

Cisco ACI: Overcoming the ‘Stack Fallacy’

There’s a new buzz phrase making the rounds recently around the concept of the “stack fallacy,” with the premise being that market leaders in any industry are well adept at going “down the stack” in terms of innovation but constantly struggle to stave off more nimble upstarts who are creating disruption in the layers above. The underlying factor, according to the source of this theory, is companies focusing too much on the tools they need to build and not enough on solving the evolving needs of their customers.unleashingit

As the undisputed leader in networking infrastructure for decades, Cisco is now faced with this innovator’s dilemma with the emergence of SDN, or software-defined networking, which has spawned countless wannabes hoping to redefine how enterprise networks should be built. But as evidenced by the progress Cisco has made from vision to reality with the Cisco® Application Centric Infrastructure (Cisco ACI), it is clear that Cisco is succeeding in every measure in overcoming the stack fallacy challenges.

Cisco introduced the ACI a little over a year ago. Since then more than 1000 customers have already deployed the groundbreaking SDN architecture as part of their application deployment and management processes. We believe the key success factor has been our ability to build the ACI ground-up on the fundamental understanding that that today’s enterprises must do a lot more with a lot less, and do it a lot faster.

Cisco incorporated this design principle into the original ACI architecture and has constantly evolved it with customer-driven features and capabilities such as:

Read More »

Tags: , , , , , ,

Step into the IT Fast Lane with Automated Integration

Last month, Japan’s Kenichi Ito broke the world record for the 100 meter dash – running on all fours – with a time of 15.71 seconds. Known as “the monkey man,” having perfected the art of moving like a monkey on the ground, Ito sprints on his hands and feet towards the finish line. His performance is reminiscent of Samuel Johnson’s famous adage about dogs that can walk on two hind legs, “It’s not done well but you are surprised to find it done at all.”

But this is exactly what many enterprises are still doing today – building and managing their network on all fours when they should be sprinting on their toes. With network speeds now often exceeding 100 bits per second, traditional approaches to harnessing today’s hyper-distribution of information aren’t sufficient. What’s needed is “Fast IT.”

Fast IT: The Quick Definition Read More »

Tags: , , , , , ,

Avoid Wild Light Sabers & See How Pulsant Delivers Cloud Services Faster With ACI (Case Study)

Lightsaber_blue_(with_shimmering_aura)

Being fast is important this time of year.

X–Wing Fighters in “Star Wars: The Force Awakens” are fast.

Avoiding that overly excited light saber wielding fan in line requires you to be fast.

Holiday shoppers are snatching up deals fast.

Retailers with transaction spikes need to add infrastructure capacity fast.

Your customers want their IT Infrastructure services fast…and Application Centric Infrastructure (ACI) helps deliver that speed.

This IDC report shows how Pulsant – a UK based IT Infrastructure Services Provider – delivers services fast with ACI. It also quantifies the returns on that speed and other benefits. In some ways, their story is like that of many customers – they need to deliver IT services faster, they need to do more with less…you know the drill. And if you are using ACI, you also know how to address those issues. If not, take a couple minutes and check out the report. In it, Martin Lipka, Head of Connectivity Architecture at Pulsant, addresses a number of interesting issues and IDC helps to quantify them. Check out how Pulsant is:

  • Onboarding customers faster with the “simplified automation” ACI provides
  • Growing its customer base without needing to add a commensurate number of network engineers
  • Reducing the frequency of misconfigurations and improving the security of its services

In the report, Martin explains how “automation and repeatable processes enabled by Cisco ACI have benefited his company by reducing the time needed to provision network resources and speeding up deployment cycles.” For example, “Pulsant needed an average of 7–14 days before moving to Cisco ACI to deliver a bespoke cloud service to a customer, whereas it now needs only 2–3 days.” At the back end, when those services are no longer needed, “the network process of decommissioning a customer and cleansing the configuration has gone from taking hours to seconds thanks to Cisco ACI’s built-in automation.”

ACI helps Pulsant deliver services fast. ACI also delivered a return fast – ROI analysis showed a payback period of under 7 months.

In summary, if you are looking to deploy services fast, tear them down fast, get a return fast – check out the report and check out ACI.

And, oh yeah, as a public safety message, please let’s not swing those light sabers too fast tonight. May the force be with you…

Photo courtesy of commons.wikimedia.org

Tags: , , , , , ,