Last week, Cisco solutions made a big splash across two of television’s hottest shows!
On Tuesday, May 3rd, the main characters on the hit CBS show, NCIS: LA, used the Cisco Cius tablet to help catch the bad guy and solve the case! Using the Cius across multiple scenes, main show characters Sam, Callen, Eric, and Nell use the device for a live video session while docked to analyze clues in the lab, then go mobile with the Cius to continue the video conversation and deliver proof of the crime. If you missed last night’s heart pounding episode, check out a short clip to see the Cius in action: http://videolounge.cisco.com/video/04853b-cius-helps-solve-ncis-la-case/.
This Mother’s Day, May 8th, viewers were be able to see how ūmi, Cisco’s Home TelePresence solution, is allowing people to be together from anywhere. We’re excited to announce that Cisco was a proud participant in Sunday’s episode of Extreme Makeover: Home Edition on ABC. We teamed up with ABC’s Extreme Makeover: Home Edition to help the Prewitt-Brewer family stay connected with their relatives across the country. Click here to watch a clip from Sunday’s amazing episode: http://home.cisco.com/en-us/telepresence/umi/emhe
Showcasing Cisco products in television and film is an exciting way to demonstrate the powerful impact Cisco solutions can make on business and in the home. Whether you are fighting crime or connecting with your long-distance family on our ever-growing Human Network, Cisco is truly changing the way people work, live, play and learn.
Check out the videos, share your thoughts and let us know what you think!
Tags: ABC, CBS, Cisco Cius, Cisco umi, Cius, entertainment, home telepresence, human network, product placement, television, ūmi, video
Brightcove / TubeMogul research chart showing web video consumption on broadcast TV network web sites far outstrips web video related to any other type of content -- magazines, music videos, radio, etc.
We recently blogged about NBC and how the TV network leads all others in terms of producing original content for the web. During the Fall 2009 to Spring 2010 TV season, we estimate NBC produced approximately 88 ‘web extensions’ related to the network’s TV programs. CBS, the #1 rated TV network by Nielsen for that same period, we estimate produced less than half that amount -- 32 web extensions. Meanwhile, for Q12010, NBC.com maintained its spot as the top TV network web site with 9.1 million unique visitors while CBS.com only had 5.6 million uniques, even though CBS was tops in the TV ratings.
The traffic numbers seem to show that NBC has the right idea in terms of focusing on the production of web content for NBC.com – we believe their focus on web content production is leading to more web traffic to NBC.com versus CBS.com. Now there’s new data investigating the consumption of web video content related to the TV networks ; the data supports the idea that original content is crucial to a TV website’s strategy. For this new research report, video platform Brightcove and analytics firm TubeMogul surveyed nearly 2,000 news and entertainment websites representing 3.4 billion video streams (report link).
A main take away from the Brightcove / TubeMogul report -- web audiences are indeed primarily dwelling on the TV sites to watch video related to TV show content.
Following are a few example data points that support the finding:
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Tags: ABC, CBS, engagement, Fox, NBC, Networks, television, web video, webisodes