By David Alsobrook, Director, Strategy & Product Management, Cisco’s Connected Devices BU
If there’s one thing that is absolutely unmistakable, going into this week’s IBC conference in Amsterdam, it’s the proliferation of Wi-Fi -- a technology that’s also a service, and the industry’s ticket to providing wireless broadband connectivity that simultaneously rivals mobile, and tightens consumer loyalty.
Note: I’m not the cheerleader type, and as such don’t use the word “bonanza” loosely. By definition it is “a situation or event that creates a sudden increase in wealth, good fortune, or profits.” That fits. Let’s go literal about the increase in wealth, good fortune, or profits. Here’s an impressive supporting number for you: As of this moment, we’ve shipped Read More »
Tags: 4k, AT&T, Cisco, cloud, connected devices, Connected Home, ibc 2014, ISB7105, scte, service providers, set-tops, telefonica, TELUS, ultrahd, videoscape, wi-fi
Written By Christelle Gental
The IBC (International Broadcasting Conference) opens again in Amsterdam this autumn with Cisco demonstrating advanced solutions that push the envelope of new technologies offering Service Providers new and innovative services to their customers whilst reducing the costs in delivering these advanced services utilizing newer infrastructure architectures.
Cisco’s report on the growth of Internet traffic (the VNI Global IP Traffic and Service Adoption Forecast) declares that by 2018, the world will reach 2.5 trillion Internet video minutes per month. That’s 5 million years of video will cross the Internet each month. The quality of video is also increasing, with 4K video technology now becoming available. Soon this will become mainstream as video Service Providers are gearing up toward providing HEVC across all delivery platforms -- cable, satellite and broadband.
It isn’t just the high resolution services that are changing; the demand from customers to view their content on more and more devices, with differing formats and a more ‘personalized’ experience, is still prevalent. New trends are also starting to emerge. The Internet of Everything (IoE) is an exciting new market for Service Providers to explore and leverage to provide innovative new services outside the traditional delivery of video. Cisco have been at the forefront of the IoE revolution, with John Chambers predicting that IoE will have a significantly greater effect on people’s lives than even the internet has done!
As services provided to customers change, so do infrastructures. An example is the move from large private data centres to Read More »
Tags: 4k, broadcaster, cloud, hevc, ibc 2014, Service Provider, video, videoscape, virtualization
We interrupt the 2014 IBC convention with this 10-point bonus question: What do the Olympics, World Cup, and the Commonwealth Games have in common?
Hints: It’s a two-part answer. Both big topics at IBC, and everywhere else; one of them is a word simultaneously associated with both weather and software; it rhymes with “plowed.” The other gives new meaning to “better than your eyes can see.”
One is the cloud, of course, and the other is 4K/UltraHD video. Both showed up strongly at this year’s big sports tickets around the world.
Starting with the Winter Olympic Games in Sochi, where we dispatched to NBC most of our Videoscape suite of next-generation IP video components — from signal acquisition to media distribution and client software, serving both set-top boxes and HTML-5-based devices. Essentially, we sent over everything from contribution video products to the end screens, with a lot in between.
One thing was different this year — Read More »
Tags: 4k, commonwealth, ibc 2014, NBC, Olympic, Service Provider, tv globo, ultrahd, videoscape
By now, those of us who attended this year’s National Association of Broadcasters convention are back home (or onto the next trip!) The last of the crates are packed out, we got the job done, and we’re ready to move on to NCTA or the Cable Show, then ANGA.
But before we file 2014 NAB along with other trade show memory, I wanted to take a moment to call out a few things high points. This NAB represents a milestone, even a leap forward in the broadcast industry’s slow-but-steady transition to all-IP technologies.
The question is not if, or how gradually, but when and how soon!
Cisco is a company that hails from the Internet. We make equipment and software that is seeping into other industries. This takes time. We know that, which is why we began developing tools and technologies for video broadcasters and service providers over two decades ago. (In Internet time, that’s a lot of cycles…!)
But this time, Read More »
Tags: 4k, anyres live, digital content management gateway, ip, nab 2014, Service Provider, video, videoscape
If anything is certain about the video business, it’s this: the volume of change is daunting and every change tends to make life more complicated, not less.
This is certainly true at the sharp end of the business -- digital video processing – where “multiscreen” video, new video formats and new video technologies are together creating a perfect storm of complexity. Once there was SD over MPEG2 delivered to TVs. Now there is SD, various flavors of HD and, soon, 4K; and MPEG2, AVC and now HEVC; plus a wealth of encapsulation schemes and DRMs; And even more screen sizes and resolutions as the number of device to be supported grows ever larger.
The number of permutations of all these options is truly dizzying. Every permutation is a potential video “workflow” to be implemented – and the number of permutations is expanding rapidly, apparently endlessly and it’s exponential. Today Cisco deals with some media companies that have over 80 video workflows for their content. One more video format – for instance 4K – and this potentially doubles to 160. Another compression scheme – HEVC perhaps -- and now we have 320. And so on.
Keeping track of all these “workflows” is one thing, but Read More »
Tags: 4k, hevc, multiscreen, nab show 2014, Service Provider, video processing, videoscape, virtualization