By Paul Claussen, Director, Product Management, Cloud Applications, Cisco Service Provider Video Software and Solutions
If there’s one constant, in the need to compete more effectively against the growing roster of over-the-top (OTT) video providers, it is the need to move services and products to the consumer marketplace more quickly.
Think about it: Every provider of an over-the-top service, video or otherwise, grew up on broadband. Even their “legacy” components were born, originally, on Internet Protocol. Netflix, Amazon/Love Film, iTunes, Break Media — all of them are, in essence, broadband natives. Read More »
Tags: 4k video, Cisco, cloud, Customer Premise Equipment (CPE), IBC, OTT TV, reference design kit, service providers
In the first part we discussed how video services are evolving within enterprise networks. Content may be sourced from internal servers, BYOD end points or external content providers, thereby creating a mix of managed and unmanaged services. This has led not only to growth in traffic, but also a competition for actual resources between the different types of services.
We have discussed how these services are evolving, now moving to a per application, per session model which ensures that specific resources are allocated depending on the nature of the usage. Tools such as those provided by the medianet architecture, combined with changes in defaulting all traffic within the VPN session back to the corporate network, contribute to this evolution in session management.
Once again, we turn to Thomas Kernen to provide some insight into how recent technology improvements are designed to help with managing video traffic growth and enabling better content distribution models.
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Tags: 4k video, 802.11ac, business video, byod, Cisco, h.265, IP Multicast, Megatrends, videostream