From the outset, Cisco Unified Fabric has been ahead of the curve and ahead of the market in its innovation and the value that it brings to Cisco customers. Its introduction brought about a profound shift to data center fabric: unification of the IP and storage networks. Today it is foundational – a primary building block for cloud-based, virtualized data centers, providing architectural flexibility and consistent networking across physical, virtual, and cloud environments.
Customers know this too, as evidenced by Cisco’s continuous leadership in this market maintaining the #1 market share for Data Center Ethernet Switching with over 70% of the market*, and #1 in FCoE SAN Switching with 77% of the market**.
Cisco also announced the vision for our revolutionary networking architecture with Application Centric Infrastructure. Yet again, we are evolving our infrastructure to help IT departments dramatically simplify how they provision their data center resources (networking, servers, storage and services) that are critical to the performance of their applications. As we heard from Padmasree Warrior, “the Application Centric Infrastructure will give our customers the agility to deliver applications to end-users where they want, when they want, and to any device they want -- securely, rapidly, and at a lower cost.”
We continue to innovate as no other IT company does, providing the vision and technology to transform the data center. Tomorrow starts here.
*Source: Infonetics, Q1CY2013 DC Network Equipment Report **Source: Dell’Oro, SAN Switching, Q2CY2013
Earlier this month, London played host to Cisco Live EMEAR where a key announcement was made from our switching team crossing data center, campus and service provider. Cisco’s latest switching innovations are aimed at enabling our customers to address the megatrends of video, virtualisation, Bring Your Own Device (BYOD) and cloud, by delivering on their scale, services, and reduced total cost of ownership requirements.
With Cisco’s Cloud Index indicating that more than 50 percent of computing workloads in data centers will be cloud-based by 2014, and global cloud traffic will grow more than 12 times by 2015, to 1.6 zettabytes per year, this is clearly a trend that cannot be ignored and one that customers are often asking for support on.
To address the scale needs, Cisco announced it has updated its switching portfolio with 100 Gigabit Ethernet (GE) and 40 GE capabilities, the next speed limits for networking. In doing this, Cisco has just become the most extensive provider of 1/10/40/100 Gigabit Ethernet and converged networking switching solutions.
According to Rob Soderbery, senior vice president for Cisco’s Enterprise Networking Group, “A strong network foundation is central to today’s evolving corporate IT strategies, and this period of rapid change is an exciting time to be in the enterprise network and data center switching business. Today’s industry-leading performance and services innovations demonstrate Cisco’s leadership, as we transition our customers to cloud, video, mobility, big data and virtualized infrastructures.”
Last summer, we had discussions with a number of you around the latest supervisor for the Catalyst 6500 switching line. With this latest news, Cisco is continuing to deliver investment protection to its customers by adding 40 GE performance options to its Catalyst 6500 switching line, and 40 GE and 100 GE capabilities in its Nexus 7000 portfolio for interconnecting data centers to service providers. To expand its campus aggregation and data center top of rack switching, Cisco also announced two new fixed-configuration platforms that provide high-density 10 GE switching.
Making it easy to enable new services, Cisco announced simpler network virtualization functionality for its Catalyst 6500, 4500 and Aggregation Services Router (ASR) 1000 product lines with a new technology called Easy Virtual Network, as well as scalable virtual services with a new Nexus 1010-X appliance for the data center.
So, what do Cisco’s customers think? According to Jeroen van Ingen of the University of Twente, “We like the Catalyst 6500 platform because it’s a true workhorse with a wide range of features. With a tight budget and little advance notice of new requirements from our researchers or our administration, we prefer a flexible solution to increase performance. The new 40 Gigabit module for the Catalyst 6500 with Sup 2T supports both 10 Gigabit and 40 Gigabit Ethernet and provides a seamless upgrade from 10 Gigabit today to future 40 Gigabit to meet the growing bandwidth demands, without any network disruption and forklift infrastructure change – true to the investment protection capability 6500 is so well known for.”
Together, all of these enhancements will help businesses scale their networks, simplify operations, and continue to derive value from their existing Cisco switching investments – many of which have been deployed for a decade or longer. Next time you get asked about TCO, consider how many vendors you could say that about. At Cisco, we say that TCO is about more than cost of acquisition and this latest announcement clearly shows our on-going commitment to delivering long-term value and business benefits for our customers.
We welcome your thoughts and feedback. If you would like more detail on these announcements, additional resources are available below:
It’s clearly evident from the evolution of technology that the “need for speed” seems to be deeply embedded in human nature. Reflecting back without going too far back in history, the horse and buggy was the main mode of transportation, unfortunately not fast enough. So we invented the locomotive, automobile, airplane, fax machine, e-mail, and mobile phones with text messaging among the hundreds of other inventions to fulfill our need to do things faster.
Being a networking guy, I might be biased, but I see networks as the new frontier for speed, especially now that we are a media/information driven society. It wasn’t long ago that a 10Mbps shared Ethernet LAN and 56kbps WAN links were considered fast (showing my age here). However, every time faster networking speeds were introduced, newer applications quickly consumed the capacity driving the need for even higher speeds.
Over the years we’ve seen Ethernet speeds increase in increments of 10x starting with 10Mbps to 100Mbps to 1GE and 10GE and now, we’re again at another speed inflection point -100Gigabit Ethernet! This week Cisco added to our 100GE router portfolio (CRS and ASR routers) with the announcement of a 100GE M2-Series module for the Cisco Nexus 7000 Series switches. Along with the 100GE module, we also announced a 40GE M2-Series module for the Nexus 7000 and a 40GE module for the Catalyst 6500.
Today, we made a significant announcement that transcends data center, campus and service provider and Cloud-based deployments, geared towards helping our customers embrace the winds of change that are buffeting the IT landscape. This announcement is precipitated by a number of mega-trends that were buzzwords even a couple of years ago but have become looming realities in the IT landscape. Think video, virtualization, 10G, Bring your own device (BYOD) and not to forget – the journey to cloud.
Layer in ongoing careabouts like security and Energy Efficiency – and boy, do we have the perfect storm brewing.
The three “Cs”:
For many customers, it is no longer sufficient to take a “band-aid approach”. A faster switch here or a new wireless LAN access point there just doesn’t cut it. They have to step back and evaluate their environment holistically, and minimize the chokepoints proactively. This is causing them to evaluate the three “Cs” of capacity, complexity and cost, while ensuring that they’re in a position to deliver the end-to-end IT experience.