The other day I took my one year old son on his first train ride. I knew that he would enjoy the short trip (just a couple of stops and back) and I wanted him to get the feeling of riding a train. While on the train I noticed a teenager text messaging on a phone.
I smiled to myself, thinking that here’s a teenager holding a Smartphone in hand on a train with a modern Wi-Fi enabled network with 3G coverage, and yet she’s still communicating via a 30 year old technology.
This past week, I attended the grand opening celebration of Verizon Wireless’ Innovation Center in Waltham, MA. The center, which brings together companies and entrepreneurs alike, is designed to provide a collaborative, hands-on workspace to rapidly develop innovative products and services that leverage 4G LTE technology.
The grand opening was an exciting event and the center was filled with innovative demos and technology tours featuring all types of LTE connected innovations -- from the connected home, connected car, gaming, digital juke box, video and even future innovations such as a connected bike and an LTE-connected robot.
Cisco is a Premier Participant and we have been involved since day one. We are pleased to have provided many man-hours of expert resources to deploy Cisco Mobile Internet solutions to help Verizon Wireless establish this unique center of excellence for all things LTE.
At the center, we have many demonstrations and technologies on display including Cisco Mobile Videoscape, the Cisco Cius enterprise tablet supporting 3G and 4G LTE, Cisco TelePresense, LTE-Connected Enterprise Branch, LTE-enabled Digital Media Signage and Cisco RAN Backhaul and LTE Evolved Packet Core solutions. We’re pleased to also provide the Evolved Packet Core for the 4G LTE Innovation Center lab network - identical to the commercial network - for use by the ecosystem of technology developers accessing the center’s technical and business development resources.
Howard’s recent post on the potential for broadband to reshape rural areas raised some interesting issues, and generated a lot of discussion. For me though, the biggest question it raised was how service providers will actually make it work. How can they deliver broadband services to vast, sparsely populated regions in a way that makes sense economically?
Compared to the people who have been without a home over the past several months through floods, earthquakes, tsunamis and tornados, it sounds rather trivial. I was only dealing with some renovations which involved moving my home office and waiting for the cable guy.
Still, to my 7 and 9 year old, not being able to connect to Moshi Monsters and Club Penguin was a big deal. As for me, I managed to get by, tethering to my iPhone and physically going into the office more than usual.
But it got me thinking about our reliance on the physical and what that means in the context of the cloud.
Following the floods up in Queensland, Australia, I heard a story about a cloud-based managed service provider. As the floodwaters receded, they hired a bunch of sales folks who went around to every small office and retailer in the region and told them to call before they spent their insurance money buying new computers. Why buy a bunch of servers to run MYOB or Quicken and risk floods, fire and theft, when you can run everything including your POS out of the cloud?
But when you don’t have an Internet connection, the cloud is of little use.
Of course, when you hit that exception, knowing exactly how your business will continue to run is crucial.
Clearly, there are trade-offs to be made. Without an Internet connection, I can’t access my cloud based applications and data, but neither can I send and receive email or verify credit card transactions. What do I need to be able to do even in an offline state, and what applications are useless to me unless I’m online?
What are the options for WAN redundancy? When I learned about the Japanese earthquakes and tsunamis, I knew my friend was safe was from his Facebook postings. While he didn’t have power, his phone still worked. For individuals, perhaps tethering is the right solution; for a small branch, 3G backhaul as a failover option in the router may be more cost effective.
Ultimately, the answer will be that there is no single answer. Not only is every business different, but each application and its use will be different. It’s only when you take stock of those applications that you understand where your own requirements lie.
I needed to stay connected to do my job while the renovation work was being done. But my kids… they read a book instead.
Nothing says father-son bonding as much as spending part of your weekend afternoon installing a cell tower in your home. And that’s what I did last weekend with my 8 year-old. But instead of needing a crane, support crew, and OSHA certification, we managed to clear some Legos off of the table top and install it in our game room, courtesy of the AT&T 3G MicroCell solution.
It’s a cell tower in our house, easy enough for a marketing guy like me to install, and delivers a signal strength higher than we’ve ever seen in our hillside home.