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Cisco Live UK: Day 3, Part 1

February 1, 2012 at 3:28 pm PST

Day 3 at Cisco Live UK is underway!

One thing we truly appreciate about Cisco Live UK is the global nature of our attendees. Not only do we get to see our eclectic, enthusiatic, and worldly customers, but also we get to see our Cisco counterparts from all over the globe.

Take for example Ahmed Farrag. Ahmed is the Director of Business Development for Emerging Solutions Ecosystems, and he is based in Dubai, United Arab Emirates. We first met Ahmed at Cisco Live US last year. This year, he was very impressed with the customer presence from Emerging Markets, the Middle East, and EMEAR (Europe, Middle East, Africa and Russia):

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World’s Biggest Collaboration

I’ve seen how sport can inspire and bring people together, transcending boundaries and borders. It’s just the same for the organisations delivering to the Olympic and Paralympic Games. Organising London 2012 – the greatest show on Earth -- requires collaboration on a grand scale.

As the official network infrastructure provider, I lead the marketing team who are helping to make the Games happen. We understand the size, complexity and hard work that’s needed – the equivalent of running 46 world championships at the same time, with no second chances.

If spinning plates was an Olympic sport, I’d be tipping the London Organising Committee of the Olympic Games (LOCOG) for gold. With everyone jostling for position, I’ve been so impressed by the way LOCOG protects sponsorship values and ensures we stay true to the ethos of the Games. Under pressure with only 200 days to go, working with LOCOG, other partners and sponsors continues to be both rewarding and challenging.

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