By Jim O’Leary, Senior Mobile Solutions Marketing Manager
So last week I attended the mobile industry’s World Cup or Super Bowl, the 2014 Mobile World Congress in Barcelona, Spain. The GSMA has just reported that more than 85,000 visitors from 201 countries attended the 2014 MWC attended the 4 day event, setting another new record. Every mobile operator, systems integrator, software and hardware vendor that touched the mobile industry was there. People were everywhere and all I can say was wow….
MWC Hot Topics that companies presented were on monetization, virtualization, and supersizing network components. With all of the hundreds of customers that I had the chance to speak with, virtualization and orchestration were really key areas for them. They came into our booth to speak with us, often confused as to them it seemed every vendor in attendance spoke about virtualization or orchestration, which often led operators to think that any vendor can do it. As many operators that have been evaluating this space for a while have found is that animated slides are easy to do but orchestrating and virtualizing a network is not. If you take a product that was just and “okay product”, then virtualize it, then you have a “virtualized okay product” and sometimes still tied to proprietary hardware.
According to Akshay Sharma, research director at Gartner, the Network Function Virtualization (NFV) market is Read More »
Tags: GGSN, LTE, quantum, Quantum vPC, Service Provider, StarOS, virtualization, Virtualized packet core, vPC
By Hanh Tu, Vice President, Great China
CCBN (China Content and Broadcasting Network), the biggest cable industry trade show in Asia is happening between March 20-22, 2014 in Beijing, China. Cisco will be showcasing many cutting edge innovations around cloud, mobility and video to our customers and partners at the show.
As we enter the Internet of Everything era, service providers and media companies face challenges in finding better models to monetize the video ecosystems. For example, MSOs need to identify ways to benefit more from the booming internet video service delivery models, or be left behind. Cisco understands and embraces the customers’ challenges, and moves together to turn them into opportunities and innovations. Customers and partners will be able to experience Read More »
Tags: architecture, cable operator, CCBN, China, cloud, SDB, Service Provider, video
I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2014 in Barcelona. More than 75,000 people were estimated to have attended this year’s MWC, and its fabulous new conference facilities proved a great place to celebrate the industry’s accomplishments and catch a glimpse of its potential future. Much has changed in the industry over the last year since I reported my observations of MWC 2013. However, what is most remarkable is how the boundaries of mobility continue to expand and morph – everything now seems to be mobile?
The following are my personal observations and extrapolations from the show, based on my conversations with operators, customer meetings, analysts, and colleagues, as well as from simply walking the show floor: Read More »
Tags: Big Data, business models, Cisco, IoT, LTE, mobile, mobile data, mobile devices, mobile networks, mobile operators, mobile world congress, monetization, Service Provider, small cells, wi-fi
By Brian Walsh, Service Provider Mobility Senior Marketing Manager
Among the discussions we had with global Mobile Service Providers in Barcelona at MWC 2014, here’s something that was certainly NOT breaking news: in the face of relentless growth of mobile data usage (see Cisco VNI), a top imperative expressed was to drive profitability by monetizing new opportunities.
What’s unfortunate is that the challenges continue to grow. Over-the-Top (OTT) competition continues to preempt new Service Provider (SP) services initiatives. New revenue partnerships with OTT and Content Providers remain elusive. And SP’s see more and more new sources of services substitution challenging their legacy voice & messaging services, for example, the WhatsApp move into voice services.
Of course, Service Providers also want to Read More »
Tags: mobile, mobility, monetization, network, Open Network Environment, ott, quantum, Service Provider
By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions
If it’s Spring, then it is time for OFC/NFOEC – the world’s leading event for advancing optical solutions (March 9-13). Cisco will, once again, have a strong presence, including our largest booth ever (booth 4359), at this year’s event being held at the Moscone Center in San Francisco, California. Building upon the industry wide dialog around multi-layer convergence and SDN, we will showcase the Evolved Programmable Network (EPN), the Cisco Network Convergence Systems (NCS) and our highly innovative CMOS photonics technology – CPAK.
EPN is the foundational layer for Cisco Open Networking Environment ( ONE) strategy and is the natural evolution of the IP next generation network (IP NGN). It is designed specifically to leverage the opportunities presented by the Internet of Everything (IoE). It optimizes the delivery of multi-service solutions over service provider networks. An EPN increases service provider revenue opportunities, lowers total cost of ownership (TCO) and supercharges service agility. One of the key elements of Cisco’s EPN architecture is the Cisco NCS product family featuring the NCS 6000 Series IP Router, the NCS 4000 Series Converged Packet Transport platform and the NCS 2000 agile ROADM platform. A key differentiator to Cisco’s EPN is our growing portfolio of CPAK transceivers delivering never before seen levels of density, power savings and flexibility to Cisco’s portfolio of data center switches, IP routing and transport solutions.
At OFC/NFOEC, Cisco will showcase Read More »
Tags: epn, evolved programmable network, IoE, ip, ncs, network, next-generation, NGN, OFC, Optical, Service Provider