Greetings from (very) sunny Las Vegas! I am here at the second annual Cloud Carrier Forum (CCF), and this year’s edition really upped the bar for the type of critical and actionable discussions taking place around cloud computing.
We just wrapped up a lively panel discussion on cloud services, and one of the topics that kept popping up was how service providers can best bring their cloud services to market. This actually fits very closely with the theme of my keynote session from this morning, which was titled “Delivering Services in a World of Many Clouds.” You can view the presentation slides below.
As CCF 2012 draws to a close, I want to pause for a moment and try to tie all of today’s information together. I’ll begin with the main concept of my keynote: A World of Many Clouds. Cisco believes this is the future of cloud computing, and I think that today was a strong validation of that vision. Cloud cannot, and will not, be one size fits all. It will not even be 3 sizes fit all with respect to private, public, and hybrid cloud models. Service providers will need to tailor their cloud offerings by industry and segment in order to meet customer demands.
Consider what Donald Metzler, Senior Solutions Architect for BT, shared during the panel. He described how BT’s cloud has several options based on specific customer cloud model preferences, all front ended with a strong industry vertical focus and the professional services to onboard customers. This is a great example of how leading cloud providers are taking a more sophisticated segmentation approach in order to differentiate themselves in the World of Many Clouds. Service providers need a flexible platform that allows them to customize each offering and interconnect across clouds and legacy IT applications; this is where the intelligent network comes in.
The network is the only place where a service provider can create dynamic policies for security, performance, automation, and control, all in one place. This added intelligence is the final ingredient needed to complete the cloud story, as well as the one that will make managed cloud services relevant to every type of enterprise customer.
P.S. If you weren’t able to attend my session or want to join the discussion around cloud, I’ll be participating in a live TweetChat (#CiscoCloud) on Friday, May 11, at 9 am PST.