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SP360: Service Provider

Let’s face it - dancing cats are cute and apocalyptic visions of the future without IPv6 can be entertaining, but a glitch or two…or a “video not available” won’t violate any service level agreements. But what happens if the FIFA World Cup broadcast goes down? Or the “Auburn-Alabama” football game? Or the amazing live video feed of those copper miners in Chile being rescued? Millions will know immediately, and if it’s a paid event - millions of dollars of advertising or pay-per- revenue could be lost.

As it happened previously with voice, video transport is now moving from TDM to IP and this brings many benefits in terms of flexibility, the potential for application integration, and the opportunity to reach new customers watching on mobile and computing devices. However, this creates a new set of challenges for today’s operators - to not just carry a diverse set of video formats, but also to more endpoints while still ensuring a uniform high quality of experience.

Meeting these challenges will allow service providers and broadcasters to provide premium video experiences to customers.  Cisco is pleased to announce its latest innovations for the video broadcast and distribution market -- the Cisco IP NGN Video Optimized Transport solution, the foundation for the next-generation of lossless video delivery. It includes:

Ultimately our goal is to help broadcasters and service providers build next-generation contribution (e.g., stadium to studio), primary distribution (e.g., studio to service provider) and secondary distribution (e.g., service provider to customer) networks that deliver high-quality video on a converged architecture. One network operator that has already implemented the Cisco IP NGN Video Optimized Transport solution is Mahanagar Telephone Nigam Limited (MTNL), one of Asia’s largest service providers. MTNL delivered more than 300 Gbps of high definition uncompressed video from 25 Commonwealth Games broadcast sites, which was then streamed live for international broadcast over an NGN infrastructure.

If you want to learn more about delivering better video experiences to your customers, even when they come millions at a time, we’ve written a whitepaper on the subject: “Innovations for Lossless Video Architecture”, or visit this web page for more information.

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