At last week’s Cisco Financial Analyst Conference in San Jose, John Chambers made no bones about how video, on-line collaboration and social networking are placing incredible loads on the network today; such traffic is likely to increase for the next 10-15 years! Last month, the Wall Street Journal reported consumer video will be responsible for a significant portion of the Internet-based traffic increases in the next few years, with video streaming and downloads making up 30% of all consumer Internet traffic (see Cisco research).I’m not telling you anything new when I say that the way we communicate today with peers, family, or friends is dramatically different than it was just a few years ago. In fact, I don’t even give it a second thought now when I get a text message or quick call from my teenage son or daughter-..I’m able to stay in touch efficiently, around-the-clock-what more could a dad want? More, of course.Some providers, like AT&T, are offering tighter parental controls around mobile phone usage. But for me, it’s not just about whom my kids are texting with or what they’re downloading. I want to see the industry come up with on-demand GPS-related service, helping me to pinpoint my son’s whereabouts at 11pm on a Saturday night (or at least where his mobile phone is at). I’d like something like Sprint’s Family Locator, but with live streaming video and built-in mash-ups. In my connected life, not only could I see my son, but I’d want an interactive GPS map detailing the people he’s hanging out with (names, photos, and mobile numbers). And have this data sent to my TV, laptop, or mobile phone. Unfortunately I am not eligible to submit my wishful ideas to the Cisco Connected Life Contest but I can share them with you here on the Cisco SP360 Blog. This new blog will include contributions from a team of Cisco leaders and executives. We will use this space to cover the latest service provider trends and technologies and topics including Video, Mobility, Managed Services, Technology and Standards, and overall Industry News and Trends.We look forward to sharing our voices and opinions with you and welcome your comments and interactions. I hope to interact with other bloggers in this space including Smith on VoIP, Light Reading Blogs, Telco 2.0, VoIP IP Telephony and many others.Jeff SpagnolaVice President, Service Provider MarketingCisco Systems, Inc.