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SP360: Service Provider

Last week, Cisco announced its latest Cisco Visual Networking Index Mobile Forecast, 2011-2016, showing that global mobile Internet traffic is expected to grow 18-fold by 2016.

Many mobile operators are working hard to simply manage this incredible tidal wave of mobile data traffic, but one operator, Vodafone Hungary, is thinking one step ahead: How do we not only manage, but also monetize our mobile traffic?

We sat down with two of Vodafone Hungary’s strategic and technical leaders to discuss how Vodafone Hungary is planning to leverage the intelligence in the Cisco ASR 5000 mobile packet core to design new services, deliver differentiated services, and develop new business models.

You can hear and see more about the many monetization techniques enabled by the Cisco next-generation mobile network at Mobile World Congress next week. Stop by our booth in Hall 8 and talk with some of the many experts we’ll have on hand there.

To get more details on the Cisco VNI report, including customized breakdowns by country, region or device, go to www.cisco.com/go/vni, and watch the VNI report event here.

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