Cisco Blogs
Share
tweet

Virgin Media and Us: The Real Story

- September 10, 2011 - 0 Comments

By Everth Flores, Director & GM, Service Provider Video EMEA, Cisco

Quite the feeding frenzy this week over an expected bit of news about our partner, Virgin Media, and its supply chain plans for digital set-top boxes! Yeesh.

The facts: Per a long-standing agreement, we manufacture and supply TiVo-based digital set-top boxes to Virgin, as well as to Ono in Spain. To date, we’ve been the sole supplier of those devices — with the certain understanding that Virgin, like any sensibly minded operator, would at some point introduce a second source.

Earlier this week, and echoing an arrangement publicly disclosed earlier this year, that second source supplier was named as Samsung Electronics, which announced an apparent commitment for TiVo-based digital set-tops.

No one was ejected, no one was axed, no contracts expired. As un-sexy as it may sound, this was quite simply a second source supply decision, wholly anticipated by everyone involved.

Tell all your friends, thanks for helping us set the record straight, and to our competition: Bring it. 🙂

Check out last Cisco’s 3G60 news with Virgin Media.

Tags:
Leave a comment

We'd love to hear from you! To earn points and badges for participating in the conversation, join Cisco Social Rewards. Your comment(s) will appear instantly on the live site. Spam, promotional and derogatory comments will be removed.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.

Share
tweet