Virgin Media and Us: The Real Story
By Everth Flores, Director & GM, Service Provider Video EMEA, Cisco
Quite the feeding frenzy this week over an expected bit of news about our partner, Virgin Media, and its supply chain plans for digital set-top boxes! Yeesh.
The facts: Per a long-standing agreement, we manufacture and supply TiVo-based digital set-top boxes to Virgin, as well as to Ono in Spain. To date, we’ve been the sole supplier of those devices — with the certain understanding that Virgin, like any sensibly minded operator, would at some point introduce a second source.
Earlier this week, and echoing an arrangement publicly disclosed earlier this year, that second source supplier was named as Samsung Electronics, which announced an apparent commitment for TiVo-based digital set-tops.
No one was ejected, no one was axed, no contracts expired. As un-sexy as it may sound, this was quite simply a second source supply decision, wholly anticipated by everyone involved.
Tell all your friends, thanks for helping us set the record straight, and to our competition: Bring it.