Comments on: The Power of Recommendation http://blogs.cisco.com/sp/the_power_of_recommendation/ Wed, 22 May 2013 16:55:19 +0000 hourly 1 By: Pankaj Gupta http://blogs.cisco.com/sp/the_power_of_recommendation/#comment-27583 Pankaj Gupta Fri, 30 Apr 2010 18:37:02 +0000 http://blogs.cisco.com/borderless_mobility#comment-27583 Nathan and Brad, yes quality content matters – it’s the essence of what people seek when they subscribe to a video service. Plus, a user experience that simplifies the process of finding that desired content is a big value-added bonus. As you also know currently, Netflix and Hulu have different business models, but both have grown their subscriber base significantly in the last few years.

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]]> By: Nathan Rodriguez http://blogs.cisco.com/sp/the_power_of_recommendation/#comment-27400 Nathan Rodriguez Thu, 29 Apr 2010 20:55:46 +0000 http://blogs.cisco.com/borderless_mobility#comment-27400 The business model used by Netflix is probably achieving great user satisfaction by delivering all time quality content.

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]]> By: Brad Reese http://blogs.cisco.com/sp/the_power_of_recommendation/#comment-27405 Brad Reese Thu, 29 Apr 2010 18:42:11 +0000 http://blogs.cisco.com/borderless_mobility#comment-27405 Hi Pankaj,Makes you wonder how much more successful and profitable Hulu.com (a website offering commercial-supported streaming video of TV shows and movies) could be if it were NOT always shooting-itself-in-the-foot”" by constantly taking offline great TV show episodes as well as great movies!http://www.hulu.com/In my opinion, Hulu is its own worst enemy!Sincerely,Brad Reese”

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]]> By: Pankaj Gupta http://blogs.cisco.com/sp/the_power_of_recommendation/#comment-27353 Pankaj Gupta Wed, 28 Apr 2010 16:38:24 +0000 http://blogs.cisco.com/borderless_mobility#comment-27353 Sunu Mariam,FYI, in late 2009 Netflix CEO, Reed Hastings, revealed they plan to launch a streaming-only service to be targeted outside the U.S. market. Their new international efforts are apparently scheduled to launch in the second half of 2010, starting in one pilot market and then expanding into other countries.

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]]> By: sunu mariam http://blogs.cisco.com/sp/the_power_of_recommendation/#comment-27290 sunu mariam Wed, 28 Apr 2010 15:38:29 +0000 http://blogs.cisco.com/borderless_mobility#comment-27290 Hope something like Netfix comes in my place,India. But don’t know if it will be feasible as people are still addicted to traditional TV concept.

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]]> By: Pankaj Gupta http://blogs.cisco.com/sp/the_power_of_recommendation/#comment-27347 Pankaj Gupta Wed, 28 Apr 2010 15:36:17 +0000 http://blogs.cisco.com/borderless_mobility#comment-27347 Jimmy, Agreed, standards-based technology has many benefits. Given their choice of standards-based streaming technology, Netflix supports many types of end user devices, which in turn drives more use of streaming by their subscribers. However, Netflix has also created differentiation on several fronts. A cutting edge recommendation engine, large catalog of streaming content, convenience, and packaging of their offer are some of examples. Also, Netflix is very popular among its subscribers, due to its excellent service and pricing strategy — and that’s very important, with their growing customer base.

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]]> By: jimmy http://blogs.cisco.com/sp/the_power_of_recommendation/#comment-27256 jimmy Tue, 27 Apr 2010 22:28:30 +0000 http://blogs.cisco.com/borderless_mobility#comment-27256 The problem with Netflix is they don’t have access to any proprietary streaming technology. Any compentent start-up with 20-30m of funding can replicate what Netflix did by purchasing turnkey solutions from companies such as MatrixStream or even from Cisco or Microsoft. That is a scary thing for shareholders with a company with market cap of $5b.

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]]> By: Grace http://blogs.cisco.com/sp/the_power_of_recommendation/#comment-27187 Grace Tue, 27 Apr 2010 17:03:12 +0000 http://blogs.cisco.com/borderless_mobility#comment-27187 My family is an avid netflix fan and we certainly appreciate the recommendations made on the website. It’s true that we don’t necessarily cue up new releases at the top of our list, but rather, we pick out what is recommended in different categories and go from there.

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]]> By: Pankaj Gupta http://blogs.cisco.com/sp/the_power_of_recommendation/#comment-27237 Pankaj Gupta Tue, 27 Apr 2010 17:03:00 +0000 http://blogs.cisco.com/borderless_mobility#comment-27237 Grace, thank you for reconfirming the power of recommendation as a consumer.

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]]> By: Pankaj Gupta http://blogs.cisco.com/sp/the_power_of_recommendation/#comment-27226 Pankaj Gupta Tue, 27 Apr 2010 15:38:41 +0000 http://blogs.cisco.com/borderless_mobility#comment-27226 Maria, thank you for taking the time to share your thoughts. While it’s true that the initial users of the Netflix Instant play online video streaming were early-adopters, the latest quarterly results seem to indicate that mainstream consumers are the next wave of service users. Those who already use Netflix fully appreciate how content recommendations enhance the experience — current customer referrals are therefore likely one of their most effective marketing channels. Internet streaming is mainstream now. As per ComScore, more than 174 million U.S. Internet users watched 28.1 billion online videos in February 2010 across all the video sites.

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