A year ago at Mobile World Congress we boldly declared our commitment to Mobility when we stated that 4G=IP=Cisco. And this year has truly been pivotal with the mobile Internet taking off and Cisco’s acquisition of Starent further demonstrating our commitment to this market.
I expect this year’s Mobile World Congress will be the most exciting ever. The mobility industry is going through a truly defining moment in its history.
Though challenged by the combination of increased demand (hear from our friends at Vodafone Spain in the video below) and increased competition from over-the-top providers, I believe now is the time for mobile operators to capitalize on this mobile Internet transformation.
Mobile operators have a great deal of power in their IP-based networks. The mobile operator knows the mobile customer -- their device, their service package, their usage patterns, and even their location. And of course the mobile operator knows their own network -- their available bandwidth, service capabilities, and content and security.
With this intelligence, mobile operators have the unique ability to create and provide rich multimedia services to their customers in a high-quality, secure and reliable manner. Further, operators can enable their subscribers to customize and personalize their own service packages to meet their ever-changing needs.
With this intelligence mobile operators can win a share of these new Internet service revenues, reduce network expenses, and increase customer satisfaction.
As I mentioned in this post, on the introduction of the Cisco ASR 5000, the combination of intelligence and performance in the context of an all-IP mobile network is more important now than ever before.
And looking beyond, to the next evolution of the mobile business model, we can see that by fully utilizing the power of the intelligent network, mobile operators can expand their business models to include content providers. Mobile operators can expand their business to a two-sided model, in addition to their services to consumers, providing content providers with value-added services like quality of service, assurance, billing, content-delivery and even cloud services.
At Cisco, we think future mobile users will demand more from mobile networks than ever before -- more intelligence, more performance, more security, and more scalability -- and we look forward to working with our service provider partners to evolve the mobile Internet network and deliver the rich multimedia services consumers want. We already have over four billion users as part of the mobile Internet generation. Pretty soon, mobile internet will become synonymous with the Internet, as we add tens of billions of machines and create the Internet of Things!
I look forward to meeting many of you next week in Barcelona to talk about this transformation and where we go from here together. Safe travels!