Watch as Sean O’Driscoll, Co-Founder & CEO of Ant’s Eye View, discusses how businesses can create successful influencer programs, such as the MVP program, to build more personal relationships with their customers. He focuses on the benefits to building an influencer program, the first few things you need to know upon building an influencer program, integrating influencer programs into your current businesses program, and how to measure success. Ant’s Eye View is a consulting company that guides organizations to understand the voice of customers through collaboration, social media, and community/influencer strategy development.

To view all videos in this series, please see:

David M. Scott Parts 1 & 2 (New Rules of Marketing & PR)

David M. Scott Part 3 (Connecting with Customers)

Shel Israel (Business Uses for Twitter)

David M. Scott Part 4 (Buyer Personas)

Gabriel Garcia (Podcasting)

David M. Scott Part 5 (Is Social Media a Fad?)

Elyse Tager (Elymedia)

David M. Scott Part 6 (Tools & Trust)

Michael Brito (Brand Experience & Active Listening)

Robin Stavisky (Employees: the New Generation)

SP360 Entourage
Providing insights, interviews, and videos from a wide range of networking professionals both inside and outside of Cisco to get a 360 view on hot topics relevant to Service Providers.