Elyse Tager shares her view on how businesses are using social media as an opportunity to get closer to customers. In this video with Cisco’s Zoya Fallah, Elyse discusses social media marketing techniques that can be used for business to business and business to consumer.
To view all videos in this series, please see:
David M. Scott Parts 1 & 2 (New Rules of Marketing & PR)
David M. Scott Part 3 (Connecting with Customers)
Shel Israel (Business Uses for Twitter)
David M. Scott Part 4 (Buyer Personas)
Gabriel Garcia (Podcasting)
David M. Scott Part 5 (Is Social Media a Fad?)
SP360 Entourage
Providing insights, interviews, and videos from a wide range of networking professionals both inside and outside of Cisco to get a 360 view on hot topics relevant to Service Providers.
Excellent point that Elyse made about ‘talking WITH’ rather than o”" target audiences.Social Networks (socNets) have an advantage over 1:1 communications between a vendor and its customers, partners and service providers in that socNets enable interactions among target audiences. Like a focus group, they provide a way to crowd-source market intelligence.The vendor can gain unexpected information about how its target audiences perceive and structure problems, and their desired solutions. The audiences can collaboratively propose solutions as well as the roles of each audience in their implementations.”
Maria – thank you for your continued participation on this blog. We agree that social media is crucial in building relationship, enhancing brand and growing the business, all of which allow us to better connect with the customer. Thank you again for sharing your thoughts, we look forward to our next conversation!
Mark-Thank you for your comment. I would love to hear about any social media tactics you are using to connect with customers.