The third wave of video is off-the-hook at this week’s SCTE Cable-Tec Expo in New Orleans. Brief refresher: Wave 1 was linear TV, both analog and digital. Wave 2 was a shift of video onto switched IP networks. Wave 3 is the chapter unfolding right before our other IP-connectible screens - tablets, laptops, PCs, smartphones - that are ready to receive and display video. It brings with it a way to launch new services much quicker than in the past.

We’ve been focused on this third wave of video for what seems like forever, but let’s call it four or five years. Ever since we contributed to the third chapter of the DOCSIS cable modem specification. We’re big believers, given our blended heritage as analog and television pioneers, from our Scientific-Atlanta roots, and as Internet pioneers, from our Cisco roots.

We’re also big believers in giving our people credit where credit is due, which is why it is such a honor to be a part of SCTE icon Ron Hranac’s rise to the Hall of Fame this year. Go Ron go! We’re with you all the way, and very grateful that you’re on our team!

Here’s what we’re eager to show you in our booth at the Expo (#553):

• Our plans and technologies to support Video over DOCSIS, which we call “VDOC”
• 3DTV set-tops that will ease the hiccups associated with early-model (pre-HDMI 1.4) 3DTVs
• Our work on “TV Everywhere,” helping your subscribers get all the TV they want, on any of their screens, no matter where they are
• Mobility services, commercial services for small and medium businesses, and the Cisco Interactive Showcase
• Our ongoing and expanding efforts to reduce carbon footprint, in the SCTE Green Pavilion – set-tops, access/transport products, and our Cisco TelePresence videoconferencing efforts

Outside of the booth, you’ll also be able to catch up with our technologists and researchers during the conference.

Besides seeing whether Hranac’s badge stickers actually stretch to the floor this year, we encourage you to check out the following workshop activities:

Opening Session: Technology Leadership Panel: “WHAT is Going ON?”
Cisco Speaker: John Chapman
Wednesday, Oct. 20, 10:45 -- 11:45 am
Moderator: Leslie Ellis

Additional Panelists: Steve Reynolds, Senior Vice President, Comcast; Jay Rolls, Senior Vice President, Cox Communications; Mike Hayashi, Executive Vice President, Time Warner Cable

Workshop: Driving Ethernet Deeper
Cisco Speakers: Kashif Islam and Carlos Sanchez
Thursday, Oct. 21, 9:30 -- 10:45am
Friday, Oct. 22, 2:30 -- 3:45pm

Workshop: DOCSIS 3.0 Upstream Channel Bonding in the “Real” World
Cisco Speaker: John Downey
Thursday, Oct. 21, 8:00 -- 9:15am
Friday, Oct. 22, 2:30 -- 3:45pm

Workshop: IP Video Migration & Architecture
Cisco Speaker: Dave Brown
Thursday, Oct. 21, 8:00 -- 9:15am
Friday, Oct. 22, 1:00 -- 2:15pm

International Breakfast Panel Discussion
Cisco Speaker: Rob Horner, IP Video Services Architect
Friday, Oct. 22, 8:00 -- 9:15 am

Additional Panelists: Hiroshi Asami, Executive Vice President, Japan Cable Television Engineering Association (JCTEA), Phil Colby, Vice President Technology, LGI Ventures, Alfonso Ehijo, Leader of the Technological Council for Telephony, Multimedia, Cable and Emerging Technologies, Telmex International, Bob Hunt, Strategic Advisor, Cable Europe Labs

We’re glad to be part of another great SCTE Cable-Tec Expo, and we look forward to seeing you all there!

Tags: cable, ip video, scte, Service Provider, third wave of video, video over docsis