For those of you attending IBC in Amsterdam this weekend – be sure to sit in on a one-hour session with Dr. Ken Morse, CTO for Cisco’s Service Provider Video Technology Group.
In the hour – cleverly dubbed “Happily Ever After! A Tale of Two Friends, Broadcast and Broadband, Narrated by a Smart Network,” Dr. Ken will simultaneously play all three parts, while juggling a bowling ball, a lit torch, and a chainsaw.
Not really. But he is one of the industry’s most accessible, clear-headed and seasoned interpreters of what’s happening in the video technology landscape, and his plan is to talk through what’s top of mind for him at this year’s IBC, including:
- The Global Dose of Reality that is IP: The swift rise in “unmanaged devices” – tablets, smart phones, PCs, connected TVs, all of which can display video over an IP connection – is one bit of evidence, as is the inherent mobility of many of those devices. Which, in turn, calls for network optimization. Dr. Ken envisions a multi-step path service providers can take, and he’ll discuss it during the hour.
- Managed, Unmanaged, Whatever It Takes: Service providers are in an interesting spot. They built one operational infrastructure to deliver SD and HD video, both linear and on-demand, through set-tops to TVs. Now they’re building out their broadband networks, to service all the new, unmanaged screens. Ideally, you want to have a way to talk to the new devices, without having to re-invent the wheel for the back end. Yes there’s a way to do it.
- And you thought 2.5 TVs per Home Was a Lot?: If it’s true that the average U.S. household has 2.5 video-capable, unmanaged devices in it right now (which is the same or higher as the number of televisions) – then operators will likely need to support more unmanaged things than managed things, per home and in aggregate, as soon as next year. That kind of challenge can be its own form of energy – as Dr. Ken will explain.
Don’t miss this one! Here’s the particulars: Saturday, September 10, 2011, 12:00-13:00, IBC 2011 Connected World (Hall 13), Rooms G102-G103