Telecom Asia has recently announced the winners of their 8th Readers’ Choice & Innovation Awards. For the Cisco Mobility team it was a proud moment to receive the award for “NFV Innovation of the Year” for our Virtual Packet Core (VPC) solution.
(Left) Dirk Wolter, Managing Director, Mobile Service Provider Architectures, APAC Region, Cisco Systems, receives the award from (right) Amelia Ng, Director, Business Strategy Planning and Alliance Partnerships, Singtel
As a reader’s choice award it validates Cisco’s industry innovation, as recognized by our harshest critics, our Service Provider (SP) customers. But more than just collecting an award for the mantelpiece (or a paperweight for Dirk!) what is important is the way innovations in NFV are translating into innovation for our SP customers’ businesses.
We see Mobile NFV is Read More »
Tags: apac, capex, Cisco Service Provider, Cisco VPC, MVNOs, NFV, vPC
The race for the smart home is off and running. Almost every global tech brand, from Apple to Amazon to Google and Samsung, to smaller entrants like Canary, August and tado, want to firmly establish themselves in the home. Why? They see the home as the next big thing to go digital. The market for smart home services and devices is big. And it’s going to get much bigger in the next 5 years. The total smart home market is estimated to be $115 billion by 2019. Service providers can address a good chunk of it – about 55-60%.
There’s definitely money to be made here. To help service providers understand their specific opportunity, we developed the Cisco Monetization and Optimization Index Model for Smart Home. Use this tool to get customized views of revenues, profitability and rate of return for various smart home services. With the popularity of Google Nest and Dropcam, it’s evident that the smart home is no longer just the realm of millionaires or technophiles. Strategy Analytics forecasts that 40% of U.S. households will have at least one smart home device in use by 2020.
Cisco Smart Home MOI: North America TAM
The fact that the smart home is rapidly becoming mainstream doesn’t surprise me. I don’t consider myself a true gadget geek or DIYer. However, just in the last year, I personally installed a wireless home security system and several monitoring cameras. Now, It’s hard to imagine not being able to see my toddler at home with the nanny anytime using my iPhone.
Strategy Analytics recently released the results of a survey of 7000 consumers throughout North America and Western Europe, which assessed interest in smart home services as well as willingness to pay for them. The results are unmistakable. There is large, pent up demand for residential services that provide security, peace of mind and convenience. What was surprising to me was the size of the gap between those who currently have a smart home service and those who do not (but were willing to pay for them). For example, in Germany only 2% of respondents had professionally monitored home security. Yet, 45% who did not have the service were very interested and willing to pay up to 17 euros a month.
Consumers clearly see the value in services such as home security, energy management, and elderly monitoring. What has held back purchasing? The market is fairly price elastic, so high price levels have been a deterrent. People are willing to pay for these services, but less than what’s currently charged. Awareness was another barrier. People generally weren’t aware that these services are available. For those who were aware, they had concerns about cyber intrusion and privacy. Now, what does this mean to service providers who have entered or are considering entering the smart home market? Recognize that you have unique advantages and assets that can help you take a leading position in this market. Initially, your marketing influence and retail reach can overcome low awareness.
Then your experience “in the home” and customer trust come into play. Your residential customers expect you to understand and solve all of their in-home voice, video, and connectivity problems. If an IP-connected device in their home is not working, they are more likely to contact you than the device manufacturer. You have the tools and the experienced technical and support personnel to handle potential customer issues around the connected home.
Know also that customers want these services from you. The trust you’ve built over time is so important when it comes to services involving personal security. Strategy Analytics found that consumers preferred to get their home and family monitoring services from service providers than from OTTs in the ecommerce, retail, or electronic manufacturing space.
Along with this trust, are the advantages of established billing relationships and the ability to bundle discounted smart home services with rest of your offers. Smart home as the “Fifth Play” makes a lot of sense for both you and your customers.
A tangible advantage is the equipment (gateways, set top boxes) that you have placed in the home – devices that can potentially be used to deliver these new services. Consumers want easy set-up and one single control point for their smart home services. And you can provide it for them. You can help customers simplify how they buy, set up and use their smart home solutions.
Service providers are well positioned to be a leading player in the smart home market. To ignore this opportunity or give it short shrift means leaving large sums of money on the table or worse. What’s worse? Being dis-intermediated from your customers in the home by aggressive OTT players.
For more information on Cisco MOI check us out here.
Tags: elderly monitoring, Energy Management, Home Security, monetization, monetization and optimization index, smart
The tech-fest that is the annual International Consumer Electronics Show (CES) is just under a month away, and we’re celebrating it with a live Tweet-chat from Las Vegas, to dig into the intersections between devices, and the cloud.
The numbers alone make it a big topic: An astonishing 80% of the world’s Internet traffic will be video by 2019, according to our latest Visual Networking Index, and the average household will have nearly five (4.3, technically) Internet Protocol/IP connections. (Bet you a dollar your house already has more than 4.3…)
That’s why the interplay between devices and cloud is Read More »
Tags: CES, ciscochat, cloud, Tweet Chat, video, virtualization
Guest Blog by Leonard Luna, Marketing Manager
Cisco recently announced a new solution that will be instrumental in the network digitization transformation era: Software Innovations for Cloud Scale Networking. These enable service providers and web companies to deliver cloud applications with greater agility, automation and simplicity, while reducing the operational cost of the networks that support them. Integral to this solution, Cisco introduced three new platform series to its Network Convergence System (NCS) family of solutions: two new small-form-factor, high density routers designed to efficiently scale between data centers and large enterprise, web and service provider WAN and aggregation networks – the NCS 5000 and NCS 5500 series, and a third transport solution, the industry’s first 1 Terabit per rack unit (RU) optical platform – the NCS 1000 Data Center Interconnect series.
Digitization – the digital transformation of processes across enterprises, small and medium businesses, and all the way out to the consumer, is having a profound effect on the overall service provider business and their network architectures. According to Read More »
Tags: 100G, Cisco, cloud scale networking, DWDM, NCS1000, NCS5000, NCS5500, Optical
Enterprise customers considering IT services often face some difficult tradeoffs: They can go with a public cloud offering, and accept the potential limitations on customization and localized control that implies. Or, they can build new IT services on premises, a process that’s often more complex, expensive, and resource-intensive. Today, service providers like TELUS are offering a better option: on-demand hybrid cloud capabilities that can keep data and security onsite, while offering the speed and flexibility of the cloud. TELUS just announced a major hybrid cloud service offering in Canada, giving its customers the ability to integrate public and private cloud services, as well as on-premises infrastructure, through a single portal. And the secret sauce behind TELUS’ versatile new cloud offer? It’s Cisco Cloud Architecture for the Microsoft Cloud Platform.
A Growing Market—With Growing Expectations
As a leading Canadian provider of advanced telecommunications services, TELUS was seeing huge demand from its customers for cloud services. These customers are Read More »
Tags: cisco cloud architecture, Cisco Enterprise, Hybrid Cloud, Microsoft Cloud Platform, TELUS