Cisco Blogs


Cisco Blog > SP360: Service Provider

Telefónica and Cisco Personalize the Consumer Experience at Mobile World Congress

On March 2 at Mobile World Congress, Robert Franks, Managing Director, Digital Commerce at Telefónica UK and Cisco’s Kelly Ahuja, SVP, Service Provider Business, Products & Solutions, had a standing-room only crowd as part of the “Personalizing the Consumer Experience” keynote.

cisco-kelly-ahuja-robert-franks

During their session, they emphasized how they could understand the consumer as a digital stream of information, not simply isolated pieces of information.  That stream of information, combined with in-person location details, can help both service providers and enterprises improve the experience for their consumer customers.  Both Kelly and Robert recognized that the data has always been available, but it wasn’t easily accessible.  Now Telefónica and Cisco are working together to find ways to use that information to provide a better experience for consumers.

Kelly summarized it well by stating that “personalization is going to be the key to determine the consumer experience.”  Audience members agreed with what was said in real-time tweets.

1

Both Robert and Kelly discussed Read More »

Tags: , , , , , ,

Cisco Mobility IQ Turns Stadiums into Marquee Digital Data Collectors

Normally the site of rival match-ups, Cisco’s cloud-hosted, analytics solution Mobility IQ is turning stadium environments into the newest place to gain visibility into mobile traffic like never before.

With advanced insight into Wi-Fi, 3G and LTE network activity – all in real-time – service provider customers can reach attendees faster than you can yell “score!”

Make all their searches end with you.

mobility-iq-stadium-1

Ready for new business outcomes? Use Cisco’s Mobility IQ for real-time insight into what your attendees want. Read More »

Tags: , , , ,

Cisco Mobility IQ Ushers in New Era of Retail Engagement and Outreach

With Cisco’s cloud-hosted, analytics solution Mobility IQ, retailers and their partners can now gain invaluable insight into their customers’ “showrooming” habits, understanding more about why customers browse in-store – but buy online. This breakthrough solution is making it easier to capitalize on untapped business opportunities and create impressive customer-focused campaigns.

Wouldn’t it be great to show her your in-store item (with a price match!) for that online deal she’s browsing? With Mobility IQ, you can do it right now.

 mobility-iq-retail-1

She’s here already. Now’s the time to let them know you’ll match that online price. Read More »

Tags: , , , , ,

Get the Big Picture with Cisco Mobility IQ

We’re here in Barcelona for the opening of Mobile World Congress 2015, and the energy is palpable. I have to say I’m pretty excited myself as Cisco unveils a new way of doing business with our service provider customers: Cisco Mobility IQ. Mobility IQ changes the conversation from what the network does, to what value it can create. It provides real-time intelligence for network operations, marketing and business development across Wi-Fi, 3G and LTE networks. By giving providers visual network knowledge for driving new business, you can monetize your network in new ways.

mobility-iq

When I say it changes the conversation, this is not marketing hype. Over the past few months I’ve been involved in these conversations with ten pilot customers. In one example we worked with an operator to estimate the ROI on running Mobility IQ on their existing network. We looked at results over a five year period and found Read More »

Tags: , , , , , , , ,

Celebrating Women in the Service Provider Industry

Whether they are ‘leaning in’ or ‘breaking through the glass ceiling’, the number of women in the global Service Provider (SP) and Cable industries is growing rapidly. Many female executives are at the helm– or in key leadership roles — of SP firms that are transforming their businesses and architectures. These are exciting times that call for celebration, but we are not done yet.

At next week’s annual Mobile World Congress, women will be front and center at two key events held on Tuesday, March 3 in Barcelona. Cisco is hosting Connected Women Leaders@MWC, bringing together women around the world to Read More »