As a service provider, whether you are a traditional “mobile network operator” or are a newly emerging operator, you are constantly re-inventing your offering to keep up with the changing demands of the mobile public.
Nowadays, the mobile public is looking for a network that fits them instead of adapting to fit the network. To use an old fast food marketing term, mobile subscribers want to have their network “their way.” Having it their way goes beyond providing information about data limits and providing the occasional targeted advertising. Instead, they seek networks which provide exactly what they need, including Read More »
Tags: Cisco Policy Suite, mobile network operator, mobile subscribers, MVNO, Service Provider, wifi solution
Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that appeal to a broad demographic.
Here’s a thought: what if you could combine the fine-grained addressability of digital advertising with the reach and impact of linear TV? It’s not just hypothetical anymore. Europe’s largest pay-TV provider, Sky, is working with Cisco to make it happen with Sky AdSmart. At CES 2015 this week Read More »
Tags: advertising, broadcast video, Cisco Videoscape, cloud, linear TV, multiscreen, operator, Service Provider, Sky, tv
In the go-go-go marketplace that is pay television, one of the most important raw ingredients for success is the ability to rapidly respond to competitive interlopers of all stripes — online and over-the-top, in addition to the “known” / traditional video purveyors. This is particularly true for satellite video providers. Their ability to quickly upgrade the installed base of consumer premise equipment (CPE), and all the associated services, is somewhat trickier than their competitors, for many reason reasons.
Most of the installed base of boxes lacks a two-way or “return” channel, and where there is one, it doesn’t necessarily operate in a “managed” environment. Meaning the satellite provider doesn’t control it, and there is no guarantee of connectivity.
So how can satellite-based service providers efficiently build Read More »
Tags: CES, CES2015, Cisco, cloud video, connected devices, CPE, pay television, satellite provider, satellite solutions, Service Provider
Amid the technological sizzle at this week’s Consumer Electronics Show is a special line of equipment and services, developed entirely for satellite video providers. And, as you might expect, it’s a solution set being heavily fortified by the cloud.
That’s why a strong undercurrent this week in Las Vegas (and in our suite, at the Wynn), are the innovations that can infuse satellite video providers with agility. Innovations in content, user experience, and services, specifically.
In our suite, at the Wynn, we’ll have on hand everything Read More »
Tags: CES2015, Cisco, cloud, consumer electronics show, DRM solution, hevc, innovation, las vegas, multiscreen, satellite video, service agility, VOD, Wynn
My last post reviewed some of the building blocks of SDN (Software Defined Networking) and positioned the protocols and APIs (Application Programming Interface) into categories so that the multitude of technologies associated with SDN can be positioned in a coherent framework. This month I’d like to start looking at some use cases where some of these things are used to deliver benefit in a service provider network.
I will review a consumer oriented offering and next month, one targeted at enterprise services.
As always, it is important to define the business outcome we are trying to affect when making a change to the network infrastructure. This case will consider an operator Read More »
Tags: BNG, CPE, deplpymetns, devices, entererpise services, epn, FMO, ipv4, IPv6, NFV, orchestration, PMO, SDN, Service Provider, virtual layer