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Catching the Wave: SPs and Mobile Growth

Mobile data traffic worldwide will increase 13 times by 2017.  That’s from the latest Cisco VNI Mobile Data Forecast Update, 2012-2017 released in early February. (For a quick recap, check out Thomas Barnett’s blog post and infographic.)

For those of you who surf or enjoyed the movie Chasing Mavericks, imagine mobile traffic as a rapidly rising wave, exabytes of zeros and ones surging forward and gaining momentum, towering over the ocean’s surface.

But, what does all this mobile traffic growth, this Mavericks wave if you will, mean to SPs?

I see at least four significant implications: Read More »

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Four Ways TV Advertising Will Change During this Decade

lizdebskBy Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)

The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.

1. Channels Will Go Away

While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »

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Cisco ONE Webcast Series: An Introduction to OpenFlow

UntitledTopics such as Software Defined Networking and programmable networks are of great interest to many network operators these days. With that in mind we’re pleased to kick off a new series of Webcasts to help our customer learn more about Cisco’s Open Network Environment strategy.

Please join us on February 14, 2013 (9:00 am PST, 5:00 pm GMT) for an educational webcast featuring David Ward, Cisco CTO, Engineering and SP Chief Architect, and Chair of the Technical Advisory Group at the Open Network Foundation (ONF). It’s a chance to learn more about OpenFlow and its components, the protocol evolution and use cases, as well as its integration into existing networks. Read More »

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Cisco Talks Next Generation Optical Transport at OFC 2013

UntitledJoin Cisco executives and technology experts at one of the premier optical networking conferences from March 17-21 in Anaheim, California.  We welcome you all to be part of the dialog around Next Generation Transport technology!

Optical networks are the foundation of communications today – and trends such as programmable networks, dynamic networking, interconnected data centers, and Software Defined Networks (SDNs) are all facilitated by advances in photonic technology. Experts agree that the only way network operators will support the traffic forecast in Cisco’s Visual Networking Index is cost effective and widely deployed services at 100 Gbps and beyond. And all of these services over a flexible, touchless, and programmable optical layer.

If you’re interested in learning more in how the latest in silicon photonics and advanced ROADM technology will enable the Internet of Everything you should make your way to Anaheim, California, March 17-21 for the Optical Fiber Communication Conference and Exposition and the National Fiber Optic Engineers Conference (OFC-NFOEC). We are excited to engage in the discussions around these hot topics including the Cisco CRS Elastic Core solution and nLight technology, announced last October.

Be sure to Read More »

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Delivering High Value Cloud Services in a World of Many Clouds

Businesses and Governments are using multiple clouds in different ways. They are moving core functions in to a controlled private or managed cloud. But they are still using public clouds for new services, content and demand spikes. Some large enterprises are becoming specialized cloud providers for smaller businesses, while traditional providers are using different clouds for different tiers of service. These trends are leading to a world of many clouds with numerous service choices from a variety of cloud vendors. For example IT organizations can:

  • Offload complexity and access specialized services (e.g. Virtualized Desktop Infrastructure, Collaboration)
  • Share vertical expertise and Intellectual property across data centers (e.g. Regulatory compliance, Data clearinghouse)
  • Leverage a Provider’s Capacity for unplanned Demand (e.g. Disaster recovery, Seasonal IT surge)
  • Access network-optimized-clouds to deliver content reliably (e.g. Content distribution, Mobile streaming) Read More »

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