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Get Ready for Cloud 2.0

It’s a good time to be a cloud service provider (CSP). According to the newly released Cisco® Global Cloud Index, global cloud traffic will more than quadruple over the next four years. And for many, if not most enterprise cloud customers, conversations are no longer about whether to adopt the cloud. They’re about how well-tuned cloud services are to their specific business needs—and how fast CSPs can deliver them.

This is all good news, but it reflects some major underlying changes in the cloud services marketplace. In fact, it’s such a big shift, that analysts at 451 Research are calling it Cloud 2.0. And if you’re a CSP trying to tap into the growing market for cloud services, you’d better be ready for it.

What Is Cloud 2.0?
The first wave of cloud services focused primarily on increasing revenue and reducing enterprise IT costs. Those are still important goals, but today, enterprises view them as table stakes for any cloud solution. Increasingly, customers are focused on using cloud to fuel continuous innovation. They know that maintaining the status quo is the fastest way to become irrelevant. At the same time, they face constant pressure to reduce risk. If those sound like contradictory goals, then you understand why enterprises are asking CSPs for help.

Katie Broderick, research director of 451 Research, describes it this way: Read More »

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You’ve Got a What?

Ever heard that when you’ve told someone what device you just bought?  Or perhaps ”You’ve already upgraded, does everything still work?”  As more devices hit the market, they bring with them new platforms and operating systems. Add video delivery into the mix, and the terrain becomes even harder to navigate.  But it also brings a huge opportunity; the opportunity to be first with your video and entertainment service.

What does being first really mean?  It means that you are the first to offer apps that are compatible with new channels to market. It means continuing to give your customers the content they love when, and how they want it, no matter which platform they use.  It means ensuring that when they unbox that new device, yours is one of the first apps or services they use.  Being first helps you strengthen customer loyalty and engagement from day one, whilst, of course, ensuring that you continue to provide a quality service on established and legacy platforms.

You've Got What

To  learn more about the infographic above click here.

At CES 2016, we’ll be showing how you can support a huge range of devices and platforms using our Infinite Video service. Putting DevOps for Video into action, we’ll show you how you can rapidly deliver a broad range of high quality services from the cloud with a consistent user experience.

Thanks to our scale, our partner relationships, and our experience, we can develop solutions that will work on new platforms even before they are released to the market. That way, our customers can continue to monetize their content and services irrespective of the device their consumers are using.  By providing this capability to our customers as a service, we free them up to focus on managing their business, not their technology.

So if you’re a content provider, a rights owner, or service provider, visit us at CES 2016. We’ll demonstrate how our customers are monetizing on great content and services, no matter what device or network their consumers use. And you’ll see how Cisco is putting its customers first… in more ways than one!

To find out more, follow us on Twitter @CiscoSP360.

 

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Video Security Everywhere: From Creation to Consumption

Not that long ago, life was much easier. Video was delivered in a linear managed path and there was a well-defined process – from content creation to distribution to consumption – with distinct roles for content creators and service providers. Video infrastructure was largely isolated and used unique technologies designed for broadcast video delivery.

This model also made security much more straightforward. Video content was protected using encryption and conditional access integrated in the set-top box.

But today, life is getting more complex. IP and cloud based delivery allows service and content providers to meet customers’ demands, but it’s also more challenging to secure.

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In this open environment, service and content providers need to protect their entire network from new vulnerabilities, stopping attackers from stealing video content, services and confidential data. At the same time, they need to retain full flexibility to deliver the services customers want – security should not be an inhibitor but an enabler.

Cisco delivers a Read More »

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The Digital Transformation Comes With A New Approach to Service Assurance

The Digital Transformation_Image 1NFV and SDN are past their hype cycle and way into gaining significant traction since their initial introductions into the market. Many of our customers who have deployed or plan to deploy our solutions based on these technologies understand that an important factor for realizing the full benefits of NFV and SDN is service assurance. Service assurance is crucial in the era of digital transformation and in effectively operationalizing NFV and SDN enabled networks, towards offering your customers an outstanding, end-to-end digital experience. However, in today’s virtualizing network, service assurance requires a whole new approach and one that greatly differs from what traditional systems can provide.

First, let’s take a look at some of the important characteristics of the changing cloud infrastructure on which services are offered and what this means for assurance systems.

  • Complexity and scale: Cloud infrastructures are extremely complex due to the large number of distributed network elements across multiple technologies and service domains. The multiple layers of the infrastructure stack which include the underlying physical elements, the virtual overlays, and service components creates critical inter relationships and dependencies. In order to rapidly isolate problems and proactively resolve them, first, the assurance system must holistically understand these links and dependencies and second, it must be scalable given the significant number of services it must support
  • On-demand services and elasticity: NFV and SDN help deliver services agility and enable more flexible service consumption models such as the “pay as you go” option which is increasingly adopted by customers whose service requirements change over time. In this model however, the time between service turn-up and turn-down is much shorter compared to that of traditional services. This means the assurance system must be aware of the dynamic changes to service topologies, in real-time, in order to proactively assure services. Additionally, in NFV based infrastructures, service placement can also dynamically change, such as in failure scenarios. In such instances, the assurance system must again, quickly recognize and adapt to the associated changes.
  • Multi-tenant environment: More and more businesses are turning to the cloud to experience new applications, collaborate on mission critical projects and utilize IT resources more efficiently. Here the service elements (compute, network, storage) that support these functions are virtualized on a per customer and per tenant basis. Therefore, it is essential for the assurance system to have an accurate and contextualized knowledge base on a per customer/tenant perspective in order to understand the potential impact a network issue may have. This is especially important for supporting those customers who rely on your services to run their most critical business functions

With traditional assurance systems, Read More »

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Sky Turns Its Vision of the Next-Generation TV Experience to Reality

Yves PadrinesBy Yves Padrines, Vice President, Global Service Provider EMEAR, Cisco

It’s official: Sky, Europe’s leading entertainment company with 21 million customers across five territories, is set to launch Sky Q, a next generation TV home entertainment system that will reinvent the way customers watch TV. Sky Q combines live, recorded and on-demand TV, accessible on multiple screens anywhere around the home or on-the-go, in a seamless experience Sky calls Fluid ViewingTM.

It’s also official that Cisco is Sky’s choice to secure that offering, with our VideoGuard Everywhere (VGE) video service protection solution.

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This is not the first time that Sky has innovated with a combination of broadcast, broadband and advanced video technologies to provide premium TV experiences to its customers. Nor is Cisco a newcomer to this arena. We are a long-standing technology partner, working closely with Sky to define and implement video software solutions that help turn Sky’s vision to reality.

So what makes Sky Q different?

Consider the Read More »

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