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Recap of Cisco Service Provider Press Tour

Jeff Spagnola, vice president of marketing for the service provider segment at Cisco, met with a wide range of trade press, business press and industry analysts during trips to New York and Boston on the week of November 5. In the brief video here, he recaps some of those conversations and their various areas of focus, which included service provider transformation, business managed services, Cisco in WiMAX, globalization efforts and emerging markets.
Recap Of Cisco Service Provider Press Tour -- The funniest home videos are here

Quo Vadis: MPLS?

mpls.gifThe MPLS 2007 Conference, took place in Washington D.C. from October 28-31, and was advertised as:

“œThe year 2007 marks the 10th anniversary of MPLS International Conference and over the past 10 years, the conference has helped industry grow and have been the venue of the launch of new technologies that are driving the Internet towards next generation”

monique_morrow.jpgApproximately 500 participants internationally attended the conference mainly comprising the service provider and vendor community. Bruce Davie, Cisco, and Yakov Rekhter, Juniper highlighted the service modularity and extensibility that MPLS possesses in spite of approximately 10+ years of existence. Davie went on to discuss challenges to MPLS such as”different packet header” and forwarding paradigm; network management; asserted to, that challenging MPLS with no control plane and great network management seems like it begs the question of standards-based networking. Davie concluded that MPLS and IP remain entrenched because they enable valuable services such as L3VPN for MPLS; and that the rise of Ethernet is unlikely to change the fact that that the world depends on IP. Read More »

The Need for Speed “Up”

Lamborghini-I-Love-Speed.jpgVerizon recently announced a plan option for its fiber-based broadband service where the focus is not just on the downstream speed (what you receive in your home) but rather the upstream speed (what you send to others). Here are the details from AP/Yahoo. This example, as is the case with broadband offer from SureWest and increasingly other providers, is indicative of providers fundamentally changing their model to match the needs of the rising, ever-changing, dynamic, at times confusing, and yet so appealing”empowered consumer” and their inherent desire for interactive, personalized experiences. No longer are users content with a”passive” experience, such as broadcast television in which both the content and the timing of delivery was determined by others. If users were interested in a particular show, they had to organize their lifestyle to accommodate the show’s schedule. With technology advancements, consumers were able to soon”Pick” content from their providers, where they were able to view the movie they wanted to watch using video-on-demand, or pick the type of content they wanted to surf with the introduction of the Internet. Soon thereafter, the desire of the consumer was one where they were interested to”participate”-where they could share their interests and interact with others through virtual communities. Even more quickly, this desire for expression evolved to where the consumers themselves”Produce” the content. They are no longer dependent on content created by others, but are able to create, remix, or develop content themselves and then share it with a global audience. This is where we are now, and is exemplified by the YouTube phenomenon, which started from nothing and within two years is one of the premier content distribution sites across all forms of media. It’s not just the amount that people watch, which is mind boggling and estimated to comprise of 10% of the internet traffic worldwide, but it is also the amount of new content added from empowered consumers -on average, six new hours of content are uploaded every minute of every day. Read More »

And the Connected Life Contest Grand Prize Winner is”¦.

amir39.jpgAmir from North Carolina, USA! His idea was Personal digital butler, a virtual”Worthington” if you will, orchestrating your house and its appliances to more efficiently service your needs. Here how Amir described it:

I would like my home (heating/cooling, lights, doors, TV, stereo, computers, phones, game consoles, alarms, et al.) to be integrated via a Cisco router/ command center (wired, via blue tooth, and/or WIFI). I’d like my cell phone and car to connect to this command console. I’d like my house/appliances to text me info and allow me to send text instructions. The Cisco command center would learn my habits, preferences/needs and suggest settings. All settings as well as all my music, pictures, videos and files will be stored on a central file and accessible via a secure Internet connection.

Read More »

Michael Powell and the new Homo Digiteus Species

baby-laptop.jpgMichael Powell, former chairman of the FCC and current Cisco board member, visited our product development leadership offsite earlier this week. He spoke about the broad impact of computer and communications technology on society, often illustrating with examples from his two sons. Adopting the tone of an amazed and amused scientist, he described them as members of a new species, homo digiteus, whose life-long experience with technology creates expectations of connection, personalization and interactivity. For example, his son Bryan explains he doesn’t like television because “it doesn’t DO anything,” so instead he surfs the Internet, plays a digital game, or text-messages friends. Read More »